Company Description
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA
Due to our continued growth, we are hiring for a Digital Marketing Associate to join our Central Services team. This position is a remote position. Working hours are between 8:30am-5:30pm ET.
Job Description
The Digital Marketing Associate plays a critical role in the management and execution of digital media campaigns across M3 USA companies. This individual will report into the Director of Growth Marketing and collaborate closely on campaign initiatives that include: audience testing, copywriting, creative testing and overall channel optimization. This role requires an excitement for learning more about digital marketing and a willingness to test and learn. The individual must be highly organized and have strong communication skills as this role is highly collaborative across teams at M3 USA.
Essential Job functions:
Including, but not limited to the following:
- Draft social media content for paid ads. Creative ideation based on extensive consumer and competitor research.
- Develop and manage organic content strategy.
- Execute acquisition and reactivation marketing strategies
- Optimize the conversion funnel to improve user engagement and increase conversion rates. Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
- Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
- Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
- Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
- Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
- Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
- Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization
Qualifications
- Bachelor's degree in marketing, business, or a related field
- Ability to learn marketing automation platforms and analytics tools
- Excellent communication, project management, and teamwork skills
- A strong bias to action and sense of curiosity; a keen eye for creative that gets results.
- A strong growth mindset
Additional Information
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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What We Do
M3 USA believes in growth, for our company and for the people who drive it's success. Founded with the goal of changing the world of medicine by leveraging the power of the internet, the M3 Group, of which M3 USA is a part, provides comprehensive, leading edge, digital services to the healthcare and life science industries. We reach over 2.5 million doctors through our physician websites across the US, Asia, and Europe.
M3 offers a variety of proven ways to engage physicians and get important clinical and marketing messages to valued, targeted audiences. Our live programs are delivered by clinical educators who are credentialed healthcare professionals. They provide strategic solutions to address the gaps that occur in clinical practice in the management of chronic diseases while also improving access for sales representatives. Those solutions include disease state knowledge, appropriate patient diagnosis, adherence, best practices, treatment to guidelines and REMS programs. Our digital health information services that include: the most up-to-date daily, indexed clinical information/news; medical education; market research; ethical drug promotion; clinical development; job recruitment and clinic appointment services.
M3 Inc. is a publicly traded company on the Tokyo Stock Exchange and is a global leader in digital solutions in healthcare and has acquired dozens of companies across the globe. M3 Inc has had consistent growth since inception in 2000, with over 500 million dollars in revenue. Our great success is due to the skills and the high performance of our people, and has helped us attract some of the world’s leading talent from the most respected universities and Fortune 100 companies.
