Digital Marketing Associate Manager, Programmatic (Hybrid - Seattle, WA)

Job Description

In this role, you will help customers feel good and look their best by adhering to our digital advertising principles: customer-led strategies, emotionally engaging content, performance-driven marketing, and collaborative partnerships. You'll be a core member of a team that expands customer understanding, creates meaningful connections, and drives full-funnel marketing strategies, all while fostering an operational excellence culture and delivering results. Success in this role requires a proven track record of working cross-functionally to deliver results, effective communication, and a focus on achieving ambitious goals through scalable systems and innovative technologies.

Your purpose is to help customers feel good and look their best. You do this when you stay true to our digital advertising guiding principles which are our framework to make strategic business decisions.

• Customer: Your priorities are rooted in a customer-lead strategy that is focused on engaging specific customers to drive specific outcomes.
• Connection: You engage with our customers through hyper-relevant content that creates an emotional connection.
• Performance: Your happiest customers are those with a bag or package in their hand. You drive performance through a long-term, next best action, full-funnel marketing approach.
• Partnership: You are a key enabler of priorities. You take this enablement seriously and work closely with your internal and external partners to deliver results.

A day in the life...

• Develop and manage programmatic media strategies to achieve performance goals, including brand awareness, customer acquisition, and retention.
• Execute and optimize campaigns across top platforms such as Google Ads, DV360, The Trade Desk, and others.
• Analyze and interpret Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) data to inform decision-making and improve campaign outcomes.
• Collaborate with cross-functional teams, including creative, analytics, and merchandising, to align campaign strategies with Nordstrom’s broader marketing objectives.
• Oversee multi-million-dollar media budgets, ensuring accurate forecasting, pacing, and ROI tracking.
• Provide mentorship to team members and foster professional growth within the programmatic media team.
• Stay informed about industry trends, emerging platforms, and best practices to maintain Nordstrom’s competitive edge.

You own this if you have...

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 6+ years of experience in programmatic media management, with hands-on expertise in platforms such as Google Ads, DV360, The Trade Desk, or similar tools.
• Proven experience managing multi-million-dollar campaigns and achieving measurable business outcomes.
• Strong analytical skills, with experience in MMM (Marketing Mix Modeling) or MTA (Multi-Touch Attribution) analysis to evaluate campaign effectiveness.
• Prior experience in e-commerce or retail marketing is a significant plus.
• Exceptional project management skills, with the ability to prioritize and execute multiple initiatives simultaneously.
• Effective communication skills to articulate complex strategies and performance insights to stakeholders at all levels.
• Proficiency in advanced reporting tools such as Tableau, Looker, or Power BI is preferred.
• Familiarity with dynamic creative optimization (DCO) platforms and audience segmentation strategies is preferred.
• Experience in mentoring and managing a team of media professionals is preferred.

#LI-Hybrid

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. 

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Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

Pay Range Details

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Washington: $80,000-$155,000 annuallyThis position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf