The Role
Plan, execute, and optimize integrated digital marketing campaigns across paid and organic channels (SEO/LLMO, PPC, email, social). Create and manage content, track performance with analytics tools, report insights, improve ROAS, lead marketing team members and external agencies, and implement best UX/UI and web development collaboration to drive traffic and revenue.
Summary Generated by Built In
You turn clicks into connections and data into direction. You see patterns in the noise and know how to turn attention into action. You live where creativity meets analytics, and you love driving results that make the numbers speak for themselves. Hello Digital Marketing Associate! Start here.
The Digital Marketing Associate supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to company websites, and promotes an online presence. He/She uses performance paid marketing and organic channels to increase traffic and revenue. The Digital Marketing Associate develops, curates, and deploys compelling content to attract, engage, and retain visitors and promote sales. He/She collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.
Job Responsibilities
Job Requirements
Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://www.youtube.com/c/valuetainment
Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
The Digital Marketing Associate supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to company websites, and promotes an online presence. He/She uses performance paid marketing and organic channels to increase traffic and revenue. The Digital Marketing Associate develops, curates, and deploys compelling content to attract, engage, and retain visitors and promote sales. He/She collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.
Job Responsibilities
- Implement an integrated digital marketing strategy that combines websites, content marketing, organic and paid social media, SEO/LLMO, email marketing, mobile apps marketing and social commerce efforts.
- Support the creation, distribution, and management of engaging, high-quality content across multiple platforms, including blogs, videos, and social media; ensure content is optimized for performance and user engagement.
- Execute digital marketing campaigns across various channels, measuring and analyzing their effectiveness to maximize ROI/ROAS/CAC/CPL. Adjust strategies in real-time based on analytics and industry trends.
- Influence a team of marketing professionals, including designers, content creators, copywriters and external digital agencies. Foster a collaborative environment, provide ongoing feedback, and encourage professional development.
- Utilize analytics tools to track campaign performance, website traffic, and engagement metrics. Provide regular reports to leadership detailing successes, insights, and opportunities for improvement.
- Stay abreast of the latest trends and technologies in digital marketing. Implement innovative practices and tools that can enhance the effectiveness of our digital marketing efforts.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field; a Master’s degree is a plus
- 5+ years’ experience in digital marketing
- Strong understanding of digital marketing channels and content marketing strategies
- Proficient in tracking and tagging tools such as GTM, GA4, and attribution; Knowledge of tools like Hyros is preferred
- Experience with Shopify; Shopify Plus preferred
- Experience with Klaviyo and HubSpot
- Experience with media buying on Meta, Google, TikTok and LinkedIn
- Excellent copywriting skills
- Knowledgeable in the process of web development; must be qualified to work with the technical department to lead projects from beginning to end
- Must be familiar with best UX and UI practices for websites and mobile applications
- Must have a proven track record of developing and executing successful digital multi touch-point marketing campaigns
- Must have excellent analytical skills with experience in SEO/LLMO, PPC, email marketing, and social media; must have exceptional experience increasing ROAS for products and services campaigns
- Strong leadership skills with experience building, managing, and motivating a team
- Exceptional communication and organizational skills
Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://www.youtube.com/c/valuetainment
Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
Skills Required
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Master's degree
- 5+ years experience in digital marketing
- Strong understanding of digital marketing channels and content marketing strategies
- Proficient in tracking and tagging tools such as GTM and GA4
- Knowledge of Hyros
- Experience with Shopify
- Experience with Shopify Plus
- Experience with Klaviyo and HubSpot
- Experience with media buying on Meta, Google, TikTok, and LinkedIn
- Excellent copywriting skills
- Knowledgeable in web development process to lead technical projects
- Familiarity with UX and UI best practices for web and mobile
- Proven track record executing successful multi touch-point digital campaigns
- Excellent analytical skills with experience in SEO/LLMO, PPC, email marketing, and social media
- Proven ability to increase ROAS for product and service campaigns
- Strong leadership skills building, managing, and motivating a team
- Exceptional communication and organizational skills
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The Company
What We Do
Valuetainment is a part of the Patrick Bet-David family of companies. Along with Bet-David Consulting and Minnect, we are growing in the media, consulting, and production space. Valuetainment hosts 15 channels with more than a billion YouTube views. We create short and long form content, host live events, and produce several podcasts (e.g., The PBD Podcast, The Unusual Suspects, The Biz Doc, Her Talk, Dangerous Conversations). The future looks bright. Join us.
