The Role
The Digital Marketing Associate/Analyst will assist in social media strategy, influencer marketing campaigns, paid search management, SEO optimization, and direct marketing efforts. Responsibilities include content creation, performance monitoring, and collaborating with team members for campaign success.
Summary Generated by Built In
Salary Range: PHP 20,000 - 25,000
Responsibilities:
- Social:
- Assist in developing and executing social media strategies across various platforms, including content creation, scheduling, and engagement.
- Support in monitoring social media channels, analyzing performance metrics, and identifying opportunities for optimization.
- Aid in crafting compelling social media content, including copywriting, graphic design, and video editing.
- Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals.
- Participate in brainstorming sessions and contribute creative ideas for social media campaigns and content.
- Influencer Marketing:
- Provide support in influencer marketing campaigns, including influencer identification, outreach, and collaboration management.
- Assist in coordinating influencer partnerships, contracts, and content approvals to ensure campaign success.
- Aid in monitoring influencer campaign performance and analyzing key metrics for optimization.
- Assist in conducting research on industry trends, competitor activity, and influencer insights.
- Support in preparing influencer marketing reports and presentations for internal teams and clients.
- Search:
- Assist in managing paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
- Aid in keyword research, ad copywriting, and bid management to optimize campaign performance.
- Support in analyzing campaign data and performance metrics to identify areas for improvement and optimization.
- Provide assistance in A/B testing and experimentation to drive better results in search advertising.
- Collaborate with team members to integrate search campaigns with broader digital marketing strategies.
- SEO:
- Support in implementing on-page and off-page SEO strategies to improve website visibility and organic search rankings.
- Assist in conducting keyword research and optimizing website content for relevant search terms.
- Aid in technical SEO audits and optimization efforts, including site speed improvements and schema markup implementation.
- Provide support in monitoring and analyzing SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles.
- Collaborate with content creators and web developers to implement SEO best practices across digital assets.
- Direct Marketing:
- Assist in planning and executing direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives.
- Support in developing targeted email and SMS campaigns, including list segmentation, content creation, and scheduling.
- Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance.
- Aid in monitoring campaign performance metrics, analyzing results, and providing insights for optimization.
- Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies
- Pitches and Presentations:
- Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution.
- Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
- Industry Knowledge
- Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
- Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
- Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
Key Performance Indicators (KPIs):
- Social Media:
- Growth in social media followers and engagement metrics (likes, comments, shares).
- Increase in website traffic originating from social media channels.
- Improvement in brand sentiment and awareness on social media platforms.
- Successful execution of social media campaigns, measured by campaign reach, engagement, and conversions.
- Positive feedback and testimonials from clients regarding social media performance.
- Influencer Marketing:
- Successful engagement and collaboration with influencers, measured by influencer reach, engagement rates, and content performance.
- Increase in brand mentions and visibility generated through influencer partnerships.
- Growth in follower count and engagement on social media channels resulting from influencer campaigns.
- Achievement of campaign objectives, such as product sales, website traffic, or brand awareness.
- Positive feedback and testimonials from influencers and clients regarding influencer marketing initiatives.
- Search:
- Improvement in search engine rankings for target keywords.
- Increase in website traffic from organic and paid search channels.
- Growth in conversion rates and leads generated through search advertising campaigns.
- Achievement of target goals for click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Positive feedback and testimonials from clients regarding search advertising performance.
- SEO:
- Growth in organic search traffic and improvement in keyword rankings.
- Increase in website visibility and domain authority through effective SEO strategies.
- Achievement of target goals for organic leads, conversions, and revenue.
- Successful implementation of technical SEO improvements, measured by site speed, mobile-friendliness, and crawlability.
- Positive feedback and testimonials from clients regarding SEO performance and website visibility.
- Direct Marketing:
- Growth in email and SMS subscriber lists and engagement metrics (open rates, click-through rates).
- Increase in conversions and revenue generated through email and SMS marketing campaigns.
- Improvement in customer retention and lifetime value through targeted CRM initiatives.
- Achievement of target goals for email deliverability and engagement metrics.
- Positive feedback and testimonials from clients regarding direct marketing campaign performance and ROI.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Strong interest in digital marketing with a desire to learn and grow in each area.
- Excellent communication skills, both verbal and written.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
- Enthusiasm for delivering exceptional results and contributing to client success.
- Prior internship or relevant work experience in digital marketing is a plus but not required.
The Company
What We Do
Skyrocket Studios is a Branding, Design, and Information Technology services provider focused only on providing the best for your business, offering content marketing services, branding & digital strategy, and user experience design.
linktr.ee/skyrocketstudiosph
