Digital Marketing Associate / Digital Analyst

Salary Range: PHP 20,000 - 25,000
Responsibilities:

• Social:
  • Assist in developing and executing social media strategies across various platforms, including content creation, scheduling, and engagement.
  • Support in monitoring social media channels, analyzing performance metrics, and identifying opportunities for optimization.
  • Aid in crafting compelling social media content, including copywriting, graphic design, and video editing.
  • Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals.
  • Participate in brainstorming sessions and contribute creative ideas for social media campaigns and content.
     
• Influencer Marketing:
  • Provide support in influencer marketing campaigns, including influencer identification, outreach, and collaboration management.
  • Assist in coordinating influencer partnerships, contracts, and content approvals to ensure campaign success.
  • Aid in monitoring influencer campaign performance and analyzing key metrics for optimization.
  • Assist in conducting research on industry trends, competitor activity, and influencer insights.
  • Support in preparing influencer marketing reports and presentations for internal teams and clients.
     
• Search:
  • Assist in managing paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
  • Aid in keyword research, ad copywriting, and bid management to optimize campaign performance.
  • Support in analyzing campaign data and performance metrics to identify areas for improvement and optimization.
  • Provide assistance in A/B testing and experimentation to drive better results in search advertising.
  • Collaborate with team members to integrate search campaigns with broader digital marketing strategies.
     
• SEO:
  • Support in implementing on-page and off-page SEO strategies to improve website visibility and organic search rankings.
  • Assist in conducting keyword research and optimizing website content for relevant search terms.
  • Aid in technical SEO audits and optimization efforts, including site speed improvements and schema markup implementation.
  • Provide support in monitoring and analyzing SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles.
  • Collaborate with content creators and web developers to implement SEO best practices across digital assets.
     
• Direct Marketing:
  • Assist in planning and executing direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives.
  • Support in developing targeted email and SMS campaigns, including list segmentation, content creation, and scheduling.
  • Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance.
  • Aid in monitoring campaign performance metrics, analyzing results, and providing insights for optimization.
  • Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies

• Pitches and Presentations:
  • Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution.
  • Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.

• Industry Knowledge
  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
  • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
  • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Key Performance Indicators (KPIs):

• Social Media:
  • Growth in social media followers and engagement metrics (likes, comments, shares).
  • Increase in website traffic originating from social media channels.
  • Improvement in brand sentiment and awareness on social media platforms.
  • Successful execution of social media campaigns, measured by campaign reach, engagement, and conversions.
  • Positive feedback and testimonials from clients regarding social media performance.
• Influencer Marketing:
  • Successful engagement and collaboration with influencers, measured by influencer reach, engagement rates, and content performance.
  • Increase in brand mentions and visibility generated through influencer partnerships.
  • Growth in follower count and engagement on social media channels resulting from influencer campaigns.
  • Achievement of campaign objectives, such as product sales, website traffic, or brand awareness.
  • Positive feedback and testimonials from influencers and clients regarding influencer marketing initiatives.
• Search:
  • Improvement in search engine rankings for target keywords.
  • Increase in website traffic from organic and paid search channels.
  • Growth in conversion rates and leads generated through search advertising campaigns.
  • Achievement of target goals for click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Positive feedback and testimonials from clients regarding search advertising performance.
• SEO:
  • Growth in organic search traffic and improvement in keyword rankings.
  • Increase in website visibility and domain authority through effective SEO strategies.
  • Achievement of target goals for organic leads, conversions, and revenue.
  • Successful implementation of technical SEO improvements, measured by site speed, mobile-friendliness, and crawlability.
  • Positive feedback and testimonials from clients regarding SEO performance and website visibility.
• Direct Marketing:
  • Growth in email and SMS subscriber lists and engagement metrics (open rates, click-through rates).
  • Increase in conversions and revenue generated through email and SMS marketing campaigns.
  • Improvement in customer retention and lifetime value through targeted CRM initiatives.
  • Achievement of target goals for email deliverability and engagement metrics.
  • Positive feedback and testimonials from clients regarding direct marketing campaign performance and ROI.
     

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Strong interest in digital marketing with a desire to learn and grow in each area.
• Excellent communication skills, both verbal and written.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
• Enthusiasm for delivering exceptional results and contributing to client success.
• Prior internship or relevant work experience in digital marketing is a plus but not required.