Support the execution, monitoring, and optimization of paid social acquisition campaigns, contributing to performance goals (leads, conversions, CAC, ROAS) through data analysis, reporting, and operational campaign management.
ResponsibilitiesAssist in the setup and management of campaigns in Google.
Monitor daily and weekly campaign performance (CPC, CTR, CPA, ROAS, conversion rate).
Build and maintain performance reports using Excel, highlighting key insights and trends.
Analyze campaign data to identify optimization opportunities (audiences, creatives, budget allocation).
Support A/B testing initiatives across audiences, copy, and creative formats.
Coordinate with creative teams to ensure timely implementation of assets.
Track budget pacing and ensure alignment with monthly investment plans.
• Experience in Google paid media tool (It’s a plus)
• Understanding of key digital marketing metrics: CPC, CPM, CTR, CPA, ROAS, CPC,CPV , Average view time.
Conversion funnel fundamentals Pixel and event tracking basics (Google Tag Manager basic knowledge)
• Intermediate to advanced Excel skills, including:
Pivot tables Lookup functions (VLOOKUP/XLOOKUP)
IF statements and SUMIFS / Data cleaning and performance analysis
• Strong analytical mindset with the ability to translate data into actionable insights.
• Intermediate to advanced English proficiency (professional written and verbal communication).
Core Competencies
Analytical thinking
Attention to detail
Strong organizational skills
Proactive attitude
Performance-oriented mindset
Clear and professional communication skills
We are looking for a professional with a strong interest in performance marketing and paid media. The ideal candidate is data-driven, detail-oriented, and eager to grow within digital acquisition, contributing through campaign optimization and insightful reporting.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Skills Required
- Experience in Google paid media tool
- Understanding of key digital marketing metrics: CPC, CPM, CTR, CPA, ROAS
- Intermediate to advanced Excel skills
- Strong analytical mindset with actionable insights ability
- Intermediate to advanced English proficiency
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
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