The Role
Manages client social media schedules, content, campaigns, KPI reporting, customer engagement, and website updates. Monitors social media technologies, applies marketing tools, supports SEO and web traffic analysis, and communicates performance to leadership. The role also includes occasional outside sales, help desk reporting, customer reception, and general office administration. This is an on-site position in Ponca City, Oklahoma.
Summary Generated by Built In
Job Summary:
The Digital Marketing Specialist is responsible for monitoring and updating client social media platforms, updating client websites and general office administrative duties.
Duties/Responsibilities:
- Oversees social media campaign schedules and pulling KPI data to determine media success
- Understand KPIs and communicate performance to President/CEO
- Collaborate with other design team members to provide attractive and effective campaigns
- Monitor all social media sites and content
- Keep up with social media technologies used in social media
- Understand and use media marketing tools as required
- Do outside sales to potential clients as needed
- Track customer engagement
- Position requires multitasking
- Assist with entering and tracking help desk reporting
- Must be able to use critical thinking and problem solving skills
- Update customers web page design/updates/edits and publishing as needed
- Answer calls and greet customers
- Position requires the good communication and written skills
- Assist with general office administrative duties
- Regular and sustained attendance
- Other duties as may be assigned
- NOT A REMOTE POSITION. Must work on-site in Ponca City, OK
Supervisory Responsibilities:
None.
Education and Experience:
- Bachelor’s degree in marketing or business field preferred
- One or more years’ experience as social medial coordinator or related role
- Experience working with web design and publisher helpful
- Understanding of SEO and web traffic data required
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds frequently and up to 25 pounds occasionally.
- Must have good close range vision
- Frequently required to use hands to finger, handle, or feel; reach with hands and arms; talk or hear; stand; walk; sit and climb or balance. The employee is occasionally required to stoop, kneel, crouch, or crawl.
Skills Required
- One or more years of experience as a social media coordinator or in a related role
- Understanding of SEO and web traffic data
- Bachelor’s degree in marketing or a business-related field
- Experience with web design and web publishing
- Strong written and verbal communication skills
- Critical thinking and problem-solving skills
- Regular and sustained attendance
- Ability to lift up to 15 pounds frequently and 25 pounds occasionally
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The Company
What We Do
Ponca City Development Authority (PCDA) is a public trust, formed on July 1, 2003 to benefit Ponca City, Oklahoma. PCDA supports the existing industries with business retention and expansion programs, training opportunities and conference sponsorships to build market share. Visit our website for more information on recruiting, retention, marketing and financial opportunities that exist in Ponca City, Oklahoma.








