This is a new kind of marketing role. You’ll use AI tools as your primary production method and bring strategic judgment, brand sensibility, and analytical rigor that AI can’t. You’ll own the daily output engine for email, blog/SEO, and ad creative while building the analytics and optimization infrastructure that makes every marketing dollar work harder.
Key ResponsibilitiesContent & Campaign Execution
- Write and publish SEO/AIEO-optimized blog posts and recipe pages, applying editorial judgment for persona targeting, brand voice, product accuracy, and search optimization.
- Build and send email campaigns, and manage lifecycle flow builds.
- Produce ad creative, social assets, and promotional graphics using AI-assisted design tools.
- Build and maintain the AI creative workflow system, including measurement and ongoing optimization.
- Execute the full-year campaign calendar with persona-segmented content across email, blog, social, and advertising.
- Collaborate with the Creative Manager on brand consistency, with our photographer/videographer on content integration, and social media and earned media channel owners.
Analytics, Tech Stack & Optimization
- Own the Shopify app stack: audit, configure, and optimize plugins. Cut what doesn’t perform. Implement what’s missing.
- Build and maintain marketing analytics infrastructure and drive conversion rate optimization.
- Manage SEO/AIEO technical execution through our shared IT team.
- Support Amazon analytics and reporting in partnership with our Amazon vendor.
Required
- 3+ years in content marketing, growth marketing, or a hybrid digital marketing role.
- Demonstrated AI tool proficiency and genuine passion for AI-enabled content and workflow development.
- Strong writing and editing skills with the ability to adapt tone across different customer personas.
- Proficiency in at least one email platform (Klaviyo strongly preferred) including campaign builds, flow architecture, and segmentation.
- Working knowledge of Shopify Plus (or comparable e-commerce platform) including app management and basic analytics.
- Comfort with data: you can build dashboards, interpret trends, and turn analytics into action.
- Design sensibility - understanding of layout, typography, color, and visual hierarchy - with working proficiency in Canva or comparable tools.
- Self-directed with strong project management instincts; you can own an editorial calendar, production queue, and tech stack without daily supervision.
- Possible travel requirements between Iron Ridge, Richfield, Hartford and West Bend locations
Preferred
- Experience building and optimizing Klaviyo flows and automated email sequences.
- Familiarity with Shopify app ecosystem, Liquid theme basics, and CRO tools.
- Experience with SEO/AIEO content strategy and technical SEO fundamentals (schema, site speed, search console).
- Exposure to prompt engineering, AI workflow building, or automation tools.
- Experience in food, CPG, or specialty e-commerce.
Skills Required
- 3+ years of experience in content marketing, growth marketing, or hybrid digital marketing
- Proficiency with AI tools and enthusiasm for AI-enabled content and workflow development
- Strong writing and editing skills, including adapting tone for different customer personas
- Proficiency in at least one email platform, with Klaviyo strongly preferred
- Working knowledge of Shopify Plus or a comparable e-commerce platform, including app management and basic analytics
- Ability to build dashboards, interpret trends, and turn analytics into action
- Design sensibility and working proficiency in Canva or comparable tools
- Self-direction and strong project management skills for managing editorial calendars, production queues, and technology stacks
- Experience building and optimizing Klaviyo flows and automated email sequences
- Familiarity with the Shopify app ecosystem, Liquid theme basics, and conversion rate optimization tools
- Experience with SEO/AIEO content strategy and technical SEO fundamentals, including schema, site speed, and Search Console
- Exposure to prompt engineering, AI workflow building, or automation tools
- Experience in food, CPG, or specialty e-commerce
What We Do
At PS Seasoning, our craft is flavor. For generations, we’ve dedicated ourselves to crafting the most memorable flavor profiles and experiences. To us, it’s more than just food. No matter what you are creating, we know it will be enjoyed and remembered to the very last bite. Our unique flavor profiles are designed to make cooking easy, flavorful and fun and have been featured on Good Morning America, Fox News, USA Today, and the kitchn. With profiles that range from On The Rocks Bourbon Pepper to Adobo Honey and everything in between, we want everything you eat to be memorable. All of our products are crafted and blended in Iron Ridge, WI, USA, from our family to yours.
