The Role
Execute and optimize email, SMS, WhatsApp, and on-site merchandising strategy. Analyze CRM performance, run A/B tests, troubleshoot CRM technical issues, project-manage tech stack changes, and collaborate with paid marketers, designers, and content producers to improve user experience and conversion.
Summary Generated by Built In
***We can sponsor visas for qualified candidates!***
About Linjer
Founded in 2014, Linjer is a design studio with Scandinavian roots dedicated to creating timeless, high-quality jewelry, bags, and watches.
Frustrated by the limited options between fast fashion and overpriced luxury, we partner directly with top suppliers to deliver beautiful, well-crafted products at a fraction of traditional luxury prices.
We are committed to thoughtful design and sustainable practices, using recycled metals, ethically sourced gemstones, and conflict-free, lab-grown diamonds.
Our company is rapidly scaling and we’re excited to expand our Hong Kong office by adding 10 new team members this year!
What Linjer offers
- A multicultural and inclusive team culture
- Talented and passionate colleagues committed to excellence
- Work/life balance with a predictable 9am-6pm work schedule
- The opportunity to make an impact with your work from day one
- Exposure to entrepreneurship in a stable business growing 100%+ every year
- Accelerated career growth opportunities for high achievers
- Visa sponsorship for exceptional talent ready to join our family
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Who we’re looking for
We are seeking a Digital Marketing Analyst to execute and support our digital marketing strategy, with a focus on email marketing, SMS/Whatsapp marketing, and on-site merchandising. You will be working with a team of world-class paid marketers and collaboratively with talented designers and content producers; your role will be complementary to theirs in that you will be focused on the strategy of these channels rather than on the creation of the visual content.
The position is full-time in our Hong Kong office.
Responsibilities (subject to change depending on skills and business needs at the time)
- Overseeing strategy for email, SMS and Whatsapp: how we merchandise through these channels (what, to who, when) through campaigns and automated flows
- Continually optimizing our email/SMS/Whatsapp marketing from a technical standpoint (i.e. researching best practices and applying them)
- Gathering CRM performance data and using insights to improve our practices
- Troubleshooting technical issues we have with our CRM tools
- Project managing any changes that we have to our tech stack related to CRM tools and our website
- Ideating and running A/B tests on the website; analyzing results and continually applying new learnings
- Coming up with new website experiences to accommodate new types of products and connecting the front-end experience with the user experience
- Working collaboratively with other members of the design team
Who you are
- Professionally fluent in English
- Either a mature graduate or with work experience (we'll tailor the role according to your experience)
- Strong analytical thinker
- Skilled at managing multiple projects and priorities simultaneously
- Meticulous and detail-oriented, ensuring accuracy in all tasks
- Tech-savvy and quick to adapt to new software and digital tools
- Coachable, with a commitment to continuous personal development and professional growth
- Energized by fast-paced, high-growth environments and eager to contribute to success
If you have never received training in writing a cover letter before, please search online for guidelines on how to write a cover letter. We take cover letters very seriously!
Skills Required
- Oversee strategy for email, SMS, and WhatsApp marketing (campaigns and automated flows)
- Experience optimizing email/SMS/WhatsApp from a technical standpoint and applying best practices
- Experience gathering and analyzing CRM performance data to drive improvements
- Ability to troubleshoot technical issues with CRM tools
- Project management experience related to CRM tools and website tech stack changes
- Experience ideating and running A/B tests on websites and analyzing results
- Experience with website merchandising and connecting front-end with user experience
- Professionally fluent in English
- Either a mature graduate or relevant work experience (role tailored to experience)
- Strong analytical thinking skills
- Ability to manage multiple projects and priorities simultaneously
- Meticulous and detail-oriented
- Tech-savvy and quick to adapt to new software and digital tools
- Coachable with commitment to continuous development
- Comfortable working in a fast-paced, high-growth environment
- Full-time, on-site work in Hong Kong
- Cover letter required (application instruction emphasized)
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The Company
What We Do
Linjer is a Hong Kong-based designer, manufacturer, and online retailer of jewelry, bags, and watches for men and women. The company's mission is to create luxury-quality products using sustainable materials—such as recycled metals and lab-grown diamonds—and sell them directly to customers to ensure fair, affordable pricing by eliminating traditional luxury markups.
