Digital Marketing Analyst

Reposted 5 Days Ago
Fort Worth, TX
In-Office
Mid level
Marketing Tech
The Role
The Digital Marketing Analyst at Koddi focuses on managing digital marketing campaigns, analyzing performance data, and providing insights to improve client outcomes. The role requires collaboration, communication with clients, and adapting strategies based on industry trends.
Summary Generated by Built In
About Koddi
We are a global technology company with software and services that help top digital marketplaces effectively monetize their first-party audiences through industry-leading commerce media technology and strategy. Our enterprise platforms leverage first-party data to drive marketplace revenue and profit by improving user experience and target shoppers throughout the purchase path. Koddi’s platforms enable any advertiser, any marketplace, in any industry to increase awareness, generate demand, and drive revenue. We are committed to driving innovation and growth in the commerce media space.
 
As part of that commitment, we’ve launched Koddi Academy, a learning platform designed to provide expert knowledge, competitive insights, and practical strategies for thriving in this fast-growing industry. Explore our latest certification course, to deepen your expertise and stay ahead in the evolving world of commerce media.

You can also sign up for our waiting list to be notified when new courses are released. Get started today at Koddi Academy.

Job Summary

Koddi is looking for a Digital Marketing Analyst to join its growing client services team.

Ranked as one of the Best Companies to work for in Fort Worth, Koddi is committed to recognizing and rewarding high-performing team members and creating an environment where they can drive strong results for our clients and partners.

As a Digital Marketing Analyst, you will be responsible for partnering with premier travel brands to create data-based, automated solutions to achieve their greater business objectives. You will leverage our industry-leading technology to manage large-scale digital marketing campaigns and examine performance trends to provide valuable and actionable insights to our clients. The Digital Marketing Analyst supports Koddi’s clients by managing assigned campaigns, building relationships with our customers, preparing weekly analyses for clients, and contributing to the company culture. Koddi is a fast-growing technology company and needs people who are passionate self-starters. 

What You'll Do

  • Build, monitor and optimize cross-publisher ad campaigns 
  • Analyze media performance and synthesize learnings into simple, easy-to-digest reports for Koddi’s clients
  • Collaborate with a talented multi-disciplinary team of digital marketing, data, and technology enthusiasts spanning key Koddi departments, including client services, product and engineering.
  • Solve business problems and drive business outcomes through digital marketing, data storytelling and exceptional client service
  • Communicate with clients on a regular cadence via email, video conference calls, and in-person quarterly business reviews (QBRs)
  • Work with internal and external stakeholders to ensure key dates are met and all inquiries are responded to daily
  • Work with leading metasearch and online travel agency partners to implement new product lines
  • Communicate digital trends that are shaping the travel industry through both written and verbal mediums
  • Help the world’s largest travel brands acquire key customers in relevant markets
  • Lead strategic initiatives that inform clients on what the competition is doing and how they can respond

Who You Are

  • Bachelor's Degree or equivalent work experience
  • Minimum of 3+ years of experience as a Digital Marketing Analyst 
  • Strong Excel background 
  • Strong data visualization and storytelling skills
  • Experience evaluating data, looking beyond and providing recommendations
  • Self-motivated to achieve your goals and pursue interests without external incentives or pressure
  • Adaptable to adjust to new situations and environments
  • Driven - highly motivated and focused on delivering results
  • Effective verbal and written communication skills
  • Ability to work effectively in both independent and team environments

Top Skills

Data Visualization
Digital Marketing
Excel
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The Company
HQ: Fort Worth, TX
183 Employees
Year Founded: 2013

What We Do

Koddi's award-winning ad technology platform provides a robust network for brands to connect with consumers and drive revenue through native sponsored placements, metasearch, and programmatic media campaigns.

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