Digital Marketing Analyst

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Digital Marketing Analyst

Overview
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Services organization, the Services marketing team partners with both the product and sales organization to create actionable B2B marketing programs that fuel the business.
• Do you have a passion for marketing?
• Do you have experience in creating and executing best-in-class email communications and digital campaigns that drive results?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
Mastercard’s Customer Marketing team is seeking a detail-oriented Digital Marketing Analyst to execute impactful email nurture and digital marketing campaigns that engage customers, drive revenue, and strengthen relationships with financial institutions and merchants.
About the Role:
• Contribute to overall digital and email strategy, customer journey mapping, and lifecycle marketing initiatives
• Develop and execute targeted and automated email campaigns—including onboarding, nurturing, and retention—for financial institutions and merchants
• Leverage dynamic content and personalization tactics to enhance engagement and relevance
• Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate
• Collaborate with content creators and designers to produce compelling email content
• Implement A/B tests to optimize campaign performance
• Report on email campaign success using platform tools
• Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.)
• Manage email databases and segmentation for targeted outreach
• Oversee daily production, scheduling, and execution of email campaigns.
• Test email assets for compatibility across email clients, browsers, and mobile devices
• Stay updated on industry trends and best practices to refine strategies
• Collaborate with cross-functional teams to integrate email campaigns with broader marketing efforts
About You: Knowledge & Experience
• Experience with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
• Proficient in integrating email marketing platforms with CRM systems (e.g., Salesforce)
• Strong understanding of email marketing best practices, including compliance with deliverability standards (e.g., CAN-SPAM, GDPR, DMARC, DKIM, SPF)
• Working knowledge in audience segmentation and leveraging dynamic content for personalized messaging
• Working knowledge of digital marketing strategies including targeted display advertising and use of intent signals for campaign optimization
• Experience building and optimizing automated workflows for lifecycle marketing (e.g., onboarding, lead nurturing, retention)
• Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
• Comfortable with A/B testing methodologies and applying insights to refine strategy
• Knowledge of email design principles, including responsive design, HTML, and CSS
• Creative copywriting and editing skills tailored for digital engagement
• Strong communication and organizational skills with the ability to manage multiple campaigns and collaborate across teams
• Excellent attention to detail with strong time management abilities
• Ability to adapt and learn in a fast-paced, evolving environment
• Understanding of how email supports broader multi-channel marketing strategies and customer journey mapping
Qualifications:
• Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
• Experience in email marketing or digital marketing
• Proficiency in email marketing platforms and analytics tools
• Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator
• A highly motivated self-starter who can proactively work on their own initiative, take ownership and drive projects forward and deliver tangible, measurable results

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.