Response Mine Interactive
Digital Marketing Analyst
The Role
Job Summary:
We're seeking a data-driven Digital Marketing Analyst to join our growing team. You'll play a crucial role in providing actionable insights that drive our clients' digital marketing strategies. The ideal candidate will possess a strong understanding of web analytics, data visualization, and data manipulation, with a proven track record of using data to improve marketing performance.
Responsibilities:
Bonus Points:
The annual salary range for this position is $60,000–$70,000, depending on experience, qualifications, and relevant skills. Compensation will be finalized based on the selected candidate's demonstrated capabilities and fit for the role.
We're seeking a data-driven Digital Marketing Analyst to join our growing team. You'll play a crucial role in providing actionable insights that drive our clients' digital marketing strategies. The ideal candidate will possess a strong understanding of web analytics, data visualization, and data manipulation, with a proven track record of using data to improve marketing performance.
Responsibilities:
- Analyze website and marketing campaign data using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker, and BigQuery to identify trends, opportunities, and areas for improvement.
- Develop and maintain dashboards and reports in Looker to visualize key performance indicators (KPIs) and provide clear insights to stakeholders.
- Utilize SQL to query and manipulate data in BigQuery for in-depth analysis and reporting.
- Conduct in-depth analysis of customer behavior, website traffic, and campaign performance to provide strategic recommendations.
- Collaborate with cross-functional teams (e.g., marketing, development, and client services) to implement and track marketing initiatives.
- Ensure accurate data collection and reporting through proper GTM implementation and GA4 configuration.
- Create and maintain documentation for data processes and reporting methodologies.
- Utilize Excel for data manipulation, reporting, and ad-hoc analysis.
- 2+ years of experience in a digital marketing analytics role.
- Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with data visualization tools, specifically Looker.
- Advanced knowledge of SQL for data querying and manipulation.
- Advanced Excel skills for data manipulation and reporting.
- Experience working with BigQuery or other cloud-based data warehouses.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
Bonus Points:
- Experience with other digital marketing platforms (e.g., Google Ads, social media advertising).
- Leverage Python for data automation, scripting, and advanced data analysis.
- Experience with data modeling and statistical analysis.
- Experience with other data visualization tools, such as Tableau, Domo or Power BI.
The annual salary range for this position is $60,000–$70,000, depending on experience, qualifications, and relevant skills. Compensation will be finalized based on the selected candidate's demonstrated capabilities and fit for the role.
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The Company
What We Do
Based in Atlanta, Response Mine Interactive (RMI) is an industry leading digital marketing services firm that expertly wields data for customer acquisition and retention. Founded in 2001, RMI focuses on honest, meaningful feedback to create dominant online brands in the e-commerce, healthcare, retail, travel and home services markets. Also the authority in acquiring boomers and seniors, RMI has a culture based on integrity, testing and margin-based decision-making to create breakthroughs in volume and efficiencies that optimize ROI.
