At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
Digital Marketing Analyst
As Digital Marketing Analyst you will support Omni-Channel Analytics by ensuring our web pages and digital campaigns are tagged, tracked and reported on properly. Maintain efficient use of tag libraries to ensure customer experience isn't negatively impacted by tags loading improperly. Assist in the development of reports in Tableau/Quantum Metric and analysis of data from across the organization.
In this role, a typical day will include:
- Work with agency partners and regional brand managers to gather tagging requirements for marketing campaigns.
- Oversee all stages of instrumentation/conversion tracking and conduct full end-to-end data validation and QA of tag implementation.
- Perform quarterly tag audits to keep tag library up to date.
- Utilize tag auditing software to ensure tags are always running properly.
- Configure/Tag conversion events in Tealium and GA
- Connect web data to our data lake.
- Ingest data from various sources into Tableau dashboards.
WHAT YOU'LL BRING TO ALCON:
- About 2 years of experience with a tag management tool, preferably Tealium, Google Tag Manager or Adobe Launch is suitable.
- Experience in any web analytics tool. Examples are GA4, Adobe, Quantum Metric
- Experience with Google Marketing Platform – mainly Google Analytics, AdWords and Search Console
- Data Visualization Experience, tools such as Tableau/Qlik/DataStudio/PowerBI
- Proficiency working with instrumentation pixels (image, iframe, js, etc)
- Familiarity with JavaScript is a bonus.
HOW YOU CAN THRIVE AT ALCON:
• Opportunity to join growing, early-stage organization built within a mature, stable global company
• Friendly working environment and a diverse and highly motivated team
• Individual career development plan and possible career growth within newly created account
• Very best working environment for our employees – Alcon Polska has been recognized as a Top Employer for the two years in a row
• Truly international environment and daily interactions with colleagues and stakeholders from all over the world
• Attractive benefits package (private medical care, group insurance, lunch card, transportation allowance, pension plan, Multisport/cultural card, Alcon products for you and your significant other), employment contract (UoP)
• Flexible hours and hybrid work model (3/2/weekly)
• Office with a lot of facilities inside located at NewCity building, 15 Marynarska Street, Warsaw
Alcon Careers
See your impact at alcon.com/careers
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What We Do
Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 20,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care.
