Digital Marketing Analyst

Posted 12 Days Ago
Sandy Springs, GA
Entry level
AdTech • Agency • Marketing Tech
The Role
The Digital Marketing Analyst at KWSM will analyze clients' digital marketing strategies through audits and competitive analysis, compile and present detailed reports, and guide the team in tactical adjustments based on data insights.
Summary Generated by Built In

Company Description

KWSM is a full service digital marketing agency made up of brand journalists, putting a story-first emphasis on our marketing approach. We specialize in digital marketing strategy, website development & SEO, content creation, PR & influencer marketing, and digital advertising. Clients hire us to create integrated digital marketing strategies that generate leads or sales. Half our clients are B2B and half are B2C.

We have offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV

**All Applicants must take this survey in order to be considered: https://go.cultureindex.com/s/s7gBWduTCY

Job Description

We’re looking for a deliberate and detail-oriented Digital Marketing Analyst to join our team.

Are you someone who loves to dig in and decipher what the numbers are telling you about how to adjust your strategy? Do you love to find the answer and explain the ‘why’ behind the actions you take? Do you function best when the task requires a structured, methodical approach?

At KWSM, you will be part of a driven, hard-working team, while enjoying the balance of a hybrid schedule and every other Friday off. We take career development seriously, and love to train & promote leaders.

As a successful member of our team, you will:

  • Conduct audits of our clients’ digital marketing infrastructure and discover ways to improve results
  • Analyze the competitive landscape for our clients and identify opportunities
  • Compile and present analysis and reports, both internally and to clients
  • Guide our Digital Marketing Strategists in adjusting their tactics based on the data

You must have a marketing degree or equivalent work experience and be comfortable with KPIs and metrics that help determine whether email marketing, social media, blogging, SEO and digital advertising are working.

Agency experience is preferred. 

At KWSM, you’ll be given the trust and responsibility to work independently and educate the team about your findings. You’ll create systems and processes to guide the agency, and we’ll support you in continuous learning to consistently improve your performance.

KWSM operates on a 9/80 work schedule. This means we have every other Friday off, allowing us to get more accomplished in fewer days and enjoy three-day weekends every other week. We work a hybrid schedule – 3 days in the office and 2 days at home. We offer health insurance, 401K, paid vacation, 11 paid holidays a year, and many opportunities for internal promotion, mentorship, professional development, and leadership. 

This is a full-time, salaried, hybrid position. (Can be located in any KWSM office – CA, NV, GA)

Qualifications

In every aspect of your role, you will embody KWSM core values:

  • Creative
  • Communicative
  • Uncommonly Organized
  • Team-oriented
  • Social
  • Passionate
  • Loyal

Additional Information

If you believe you would make an excellent addition to our team, please submit the following materials:

  • Resume
  • Samples of reports and analysis you have created
  • A writing sample

All applicants must complete this survey to be considered: https://go.cultureindex.com/s/s7gBWduTCY

We value our team culture. You can experience it on our Instagram account @KWSMTeam.

You can learn more about the benefits we provide here: https://kwsmdigital.com/about-us/careers/

Each year our team members are interviewed by an independent third party as part of Inc. Magazine Best Places to Work. Read their comments here: https://kwsmdigital.com/employee-testimonials/

The Company
HQ: Aliso Viejo, CA
36 Employees
On-site Workplace
Year Founded: 2010

What We Do

KWSM is a full service digital marketing agency made up of journalists. We specialize in website development & SEO, social media strategy & management, content creation (including blogs, e-newsletters and video), PR & influencer marketing, and digital advertising.

Clients hire us to create integrated digital marketing strategies to generate leads or sales. Half our clients are B2B and half are B2C.

Our job is to uncover the stories behind the work you do every day. We use photos and videos to tell those stories. We issue press releases and write blog posts. And we make sure your website is effective at converting viewers to customers as we drive traffic there.

We have offices in Orange County, CA, San Diego, CA, Atlanta, GA & Las Vegas, NV.
Every company has a story; our job is to tell it.

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