Digital Marketing Analyst

Reposted 8 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Automotive
The Role
Design, build, and maintain scalable ETL/ELT data pipelines integrating CRM, CDP, ad servers, web analytics, and transaction systems. Develop data models and analytical datasets to support MMM, MTA, audience measurement, and customer analytics. Ensure data quality and governance, optimize workflows with Python and SQL, and collaborate with data science and business teams on cloud-based data platforms.
Summary Generated by Built In


The ideal candidate will be responsible for developing and maintaining data pipelines, integrating data from multiple marketing and customer platforms, and enabling advanced analytics and measurement solutions. The role requires close collaboration with data science, analytics, and business teams to deliver high-quality datasets for marketing effectiveness and audience measurement.

Responsibilities
  • Design, build, and maintain scalable data pipelines and ETL/ELT processes.
  • Integrate and manage data from CRM, CDP, media platforms, ad servers, web analytics, and transaction systems.
  • Develop data models and analytical datasets to support MMM, MTA, audience measurement, and customer analytics.
  • Ensure data quality, governance, and reliability across marketing data assets.
  • Optimize data workflows and automate data processing using Python and SQL.
  • Collaborate with data scientists and analysts to enable advanced modeling and measurement solutions.
  • Support cloud-based data platforms and modern data architecture initiatives.
Qualifications
  • 8+ years of experience in Data Engineering, Marketing Analytics, or related fields.
  • Strong expertise in Python and SQL.
  • Experience with cloud platforms such as AWS, Azure, or GCP.
  • Strong understanding of data warehousing, data modeling, and ETL/ELT frameworks.
  • Experience working with first-party customer data, audience platforms, and digital marketing datasets.
  • Exposure to Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), customer analytics, or media measurement.
  • Excellent problem-solving and stakeholder management skills.

Skills Required

  • 8+ years of experience in Data Engineering, Marketing Analytics, or related fields
  • Strong expertise in Python
  • Strong expertise in SQL
  • Experience with cloud platforms such as AWS, Azure, or GCP
  • Strong understanding of data warehousing, data modeling, and ETL/ELT frameworks
  • Experience working with first-party customer data, audience platforms, and digital marketing datasets
  • Exposure to Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), customer analytics, or media measurement
  • Excellent problem-solving and stakeholder management skills

Ford Motor Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ford Motor Company and has not been reviewed or approved by Ford Motor Company.

  • Healthcare Strength Medical, dental, and vision coverage start on day one with options that include zero-premium plans, free mental health support, and wellness resources. For represented hourly employees, health plans are described as low-cost with strong coverage value.
  • Retirement Support A 401(k) with company match and additional company contributions is available from day one, alongside life and disability coverage. Pension eligibility in certain situations and financial-planning support reinforce long‑term security.
  • Parental & Family Support Paid parental leave, fertility, surrogacy, and adoption benefits, plus a ramp‑up program for returning parents, reflect a family‑focused package. Flexible Family Care days and generous time‑off options help address short‑term caregiving and personal needs.

Ford Motor Company Insights

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The Company
HQ: Dearborn, MI
175,633 Employees
Year Founded: 1903

What We Do

Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.

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