Digital Marketing & Acquisition Executive (Regional Scope)

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Hong Kong SAR
Remote
Junior
Logistics • Software • Transportation
The Role
Drive global user acquisition and activation across paid, owned, and earned digital channels. Support growth strategy, oversee media performance with local teams, develop SEO and ASO initiatives, analyze campaign data, identify new advertising technologies, and lead A/B testing to improve channel efficiency. The role collaborates across markets and teams to optimize campaigns, increase traffic, enhance brand awareness, and deliver measurable acquisition results.
Summary Generated by Built In

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!


As Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally

What you'll do:

  • Assist the manager to develop global growth strategy including acquisition and activation in full funnel channels (covering paid digital and owned channels) 
  • Provide direction and monitor global media channels with Local City Team, including earned channels (including Twitter, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)
  • Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness
  • Optimize, monitor & analyse all acquisition efforts being run on various channels, By working with Local City Team and Data Analysis Team to dig out insights to drive performance uplift and formulate different local activations 
  • Explore new channel and ad-tech solution to improve the acquisition performance
  • Drive performance A/B testing and workout the experiment framework to improve the channel efficiency

The must-haves:

  • Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive.
  • User Empathy: To be able think from a perspective of a user & build user journeys which are seamless.
  • High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects. 
  • Data-Driven:  To utilize existing data on hand to make informed decisions
  • Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
  • Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts &  strategies across multiple markets. 
  •  

What you'll need:

  • Degree holder in Business, Marketing, or related discipline
  • 1 year+ relevant experience in digital marketing (Media Planning, Social Media, Digital Campaign, CRM, SEM, SEO). More experience will consider as Senior Executive 
  • Understanding of digital marketing ad-tech, ad-tracking, all biddable ad platforms (Like Facebook Ad Manager, Google Awards, DV360 etc) and channel ecosystems
  • Data and results-driven
  • Proactive attitude and a team player

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice

Skills Required

  • Degree in Business, Marketing, or a related discipline
  • At least 1 year of relevant digital marketing experience
  • Experience in media planning, social media, digital campaigns, CRM, SEM, or SEO
  • Understanding of digital marketing ad technology, ad tracking, biddable advertising platforms, and channel ecosystems
  • Experience with platforms such as Facebook Ad Manager, Google Ads, and DV360
  • Data-driven and results-oriented approach
  • Proactive attitude and ability to work as part of a team
  • Problem-solving and user empathy skills
  • Ability to work autonomously and own projects end to end
  • Ability to collaborate with multiple stakeholders across markets

Lalamove Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.

  • Strong & Reliable Incentives Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
  • Healthcare Strength Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
  • Leave & Time Off Breadth Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.

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The Company
HQ: Hong Kong
4,387 Employees
Year Founded: 2013

What We Do

Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.

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