The Role
Execute digital marketing strategies to grow brand visibility and leads across social and web channels. Create content (blogs, video, infographics), run SEO and paid campaigns, manage email and CRM automation, maintain the website, analyze campaign performance, coordinate events and partnerships, and support lead conversion with sales.
Summary Generated by Built In
Summary
We are seeking an enthusiastic entry-level professional to join our team as a Digital Marketing Specialist within a dynamic technology hub environment. This role is pivotal in driving brand visibility and business growth by executing comprehensive digital strategies tailored to our diverse ecosystem of trainees, startups, and corporate partners. The successful candidate will be responsible for managing the organization's online presence across multiple channels, creating compelling content, and leveraging data-driven insights to optimize marketing performance. This position offers a unique opportunity to contribute to the promotion of ICT training, digital services, and community events while developing essential skills in a fast-paced tech sector.
Responsibilities
- Formulate and execute digital marketing strategies that align with the organization's strategic goals, defining clear targets and key performance indicators for various campaigns.
- Cultivate a cohesive and professional brand identity across all digital touchpoints to enhance reputation and foster trust among prospective clients and partners.
- Oversee daily operations on major social media channels, including LinkedIn, Instagram, X, TikTok, and YouTube, by scheduling engaging content and actively managing community interactions.
- Produce diverse high-quality content assets, such as blog posts, infographics, videos, and newsletters, to effectively promote training programs, ICT services, and success stories.
- Enhance organic search visibility through rigorous keyword research, on-page optimization, and performance monitoring to drive sustained website traffic.
- Plan, launch, and optimize paid advertising campaigns across Google, social media, and video platforms to maximize return on investment and reach specific audience segments.
- Drive lead generation initiatives by designing targeted landing pages and forms for services ranging from broadband and hosting to software development and business consulting.
- Manage email marketing initiatives, including list segmentation, campaign design, and performance analysis to nurture leads and promote new offerings.
- Maintain and update the corporate website to ensure accuracy of information and an optimal user experience, collaborating with technical teams for performance enhancements.
- Analyze campaign data using industry-standard tools to generate regular reports and recommend actionable improvements based on performance metrics.
- Coordinate promotional efforts for tech conferences, workshops, hackathons, and product launches to boost registration and attendance.
- Engage directly with current and potential customers to build lasting relationships and provide prompt, professional responses to inquiries.
- Create and distribute video content, including short-form clips for social media and longer tutorials, to showcase products and demonstrate technical capabilities.
- Conduct ongoing market research to identify emerging trends, analyze competitor activities, and uncover new opportunities for digital engagement.
- Monitor online sentiment and reviews, managing crisis communication protocols to protect the organization's digital reputation.
- Establish strategic alliances with influencers, educational bodies, and corporate entities to expand brand reach and influence.
- Utilize CRM and automation platforms to streamline campaign scheduling, track customer journeys, and automate follow-up sequences for better lead nurturing.
- Actively promote the full spectrum of hub services, including digital skills training, domain registration, coworking spaces, and digital transformation consulting.
- Partner closely with the sales department to convert marketing-qualified leads into paying customers by providing necessary promotional materials and conversion support.
Skills Required
- Manage major social media channels (LinkedIn, Instagram, X, TikTok, YouTube) and community interactions
- Create high-quality content assets: blog posts, infographics, newsletters, short and long-form video
- Perform keyword research and on-page SEO optimization to improve organic search visibility
- Plan, launch, and optimize paid advertising campaigns across Google, social media, and video platforms
- Design targeted landing pages and lead-capture forms to drive lead generation
- Manage email marketing including list segmentation, campaign design, and performance analysis
- Use CRM and marketing automation platforms to track customer journeys and automate follow-ups
- Maintain and update corporate website, collaborating with technical teams for performance and UX improvements
- Analyze campaign data with industry-standard analytics tools and produce regular performance reports
- Coordinate promotional efforts for conferences, workshops, hackathons, and product launches
- Conduct market research, competitor analysis, and monitor online sentiment and reviews
- Build partnerships with influencers, educational bodies, and corporate entities to expand reach
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
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