Digital Lead Wacam

Job Description
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You manage the media agenda in a particular geography.
How you will contribute
You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

More about this role
What you need to know about this position:
As the WACAM Digital Lead, you will architect the future of consumer engagement by building profit driven digital experiences that transform data into cultural currency and passive audiences into invested brand advocates.
Your role exists to pioneer a deep engagement with consumers through advance personalization, AI power efficiency and effectiveness trough creative excellence and smart media buy, monetizing consumer data and reimagining social strategies into scalable platforms that elevate the cultural relevance of our brands on every WACAM market. You don't adapt to what's next you engineer it through ethically AI tools, strong partnerships inside and outside Mondelez, working locally and globally.
In Marketing & Media, you'll be the one who first capture our consumers' imagination, giving them a tantalizing taste of our brands. You'll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion and loyalty.
What extra ingredients you will bring:
The WACAM Digital Lead will provide thought leadership and expertise on how media fits within a connected marketing world and collaborate with brand, technology, creative and data & analytics teams to bring our marketing plans and purpose to life.
Main Responsibilities
Omni Channel Strategy

• Orchestrate digital media ecosystems that convert awareness & engagement into ROI, leveraging powerful strategies that stand out in the category and elevate our brands into the heart and minds of our consumers.
• Strengthen the partnership between key media stakeholders, agencies, platforms and teams inside Mondelez to bring the best results.
• Drive creative excellence oriented to elevate ROI results.
• Lead influencers and content creators reinforcing to Mondelez policy and governance.
• Build and Execute the Empathy @ Scale Campaigns (E@S) to execute the best-in-class precision / programmatic marketing campaigns including audience building, planning, execution and measurement, challenging the agencies on expected performances, along with ongoing optimization of in-flight digital marketing campaigns to maximize business impact.

Social Community Development, Website & Content Experiences

• Deploy the global digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platforms
• Provide thought leadership on a market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation and share learning & best practices across regions
• Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands
• Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose
• Evangelize effective content workstreams and identify efficient sources to produce high-volume, low-cost content leveraging global ecosystem
• Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences

• Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
• Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms
• Identify, evaluate and create synergies among Brand owned & Ecomm sites, focusing on front end content experiences that sync with brand vis id, campaigns and optimal user experience
• Develop pathing strategies ensuring digital campaigns result in best-in-class 360 consumer journeys
• Establish and organize top quality community management process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams
• Maintain social governance, assisting with new channel set-up, inventory of all social channels and adhering to all global standards/principles

Consumer Data / CRM Strategy

• Build and execute a data strategy that focus on collect, active and enrich consumer data across the development of value exchanges, technology and creativity.
• Work efficiently with the Digital Identity and Data team and external partners to define, extract, and synthesize available data and develop optimal deployment strategy
• Lead on developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info
• Champion strategic and data-lead thinking within organization so that we build knowledge around data and customer lead marketing
• Deliver omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
• Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.

Measurement & Optimization

• Support agencies with collection, monitoring and analyzation of daily, weekly, monthly, and quarterly reporting and presentations. Optimize strategy and content based on learnings.
• Establish critical KPIs across all Brands, owned channels, identifying growth metrics across engagement, impressions and followers
• Manage ongoing social media analytics and insights to track performance and continually optimize social media executions to drive engagement and brand conversations.
• Support MMM process and Digital ROI results.
• Direct competitive analyses across platforms to inform key learning and KPI performance

KPIs / Dimensions

• Develop world class digital content experiences, driving content & conversation capabilities across the local marketing ecosystem, enabling marketing transformation, and scale content / learning regional/global
  Deliver business impact through cohesive, disruptive and consumer first strategies, strengthening brand equity, relevancy and conversion
• Expand 1st party data sets through high engaging local programming and increase volume of consumer collection points

Career Experiences Required & Role Implications

• BA/BS Degree preferred (Marketing, Communications or Public Relations)
  Must be proficient in MS Word, Excel, and PowerPoint
• Must have profound understanding of evaluating native social media analytics
• Must have experience working in Facebook Business Manager and relevant social media platforms
• Ability to drive projects from conception to completion
• Must possess approximately 6+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, CRM, content creation and strategy

Leadership Competencies:

• A passion for understanding each Brand's unique consumer and their nuances
• Drive innovation and transformation agenda rooted in consumer behaviors
• Execute with excellence, setting focused strategic agenda, ensuring highest level of excellence and delivering results
• Exhibits organizational agility, creativity and intellectual horsepower
  Committed to driving results
• Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands
• Strong professional relationships with colleagues, agencies and vendors

Functional competencies required:

• A passion for social media and creating unique organic content experiences
• Ability to analyse metrics & data to help with content optimization
• Function expert in social media and creating front-end digital experiences
• Translate brand strategies into persuasive communication, innovation and customer activation platform
• Drive impact through relevant touch points that drive business
• Fluent and demonstrated world class capability to guide and build organizational competency, shape overall digital marketing ecosystem
• Fluent in English is mandatory

No Relocation support available
Business Unit Summary
Wacam is Mondelēz International's Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.
Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.
Job Type
Regular
Media
Marketing