Digital Insights & Analytics Manager
Department: Digital
Reports To: VP of Digital Services
Location (On-Site – 5 Days in Office): New York City, Midtown Manhattan – Fashion District
About G-III Apparel Group, Ltd. | www.g-iii.com
G-III is a global leader in design, sourcing, manufacturing, distribution, and marketing, powering more than 30 owned and licensed fashion brands. Our entrepreneurial culture and strong industry partnerships allow us to deliver market-leading product and growth across our expansive portfolio.
Success Profile
The Digital Insights & Analytics Manager is a key member of the Digital team, responsible for developing actionable insights that enhance performance across G-III’s digital ecosystem. This role blends advanced analytics, business intelligence, and cross-functional collaboration to drive strategic decision-making, optimize customer experience, and elevate overall digital business results. The ideal candidate combines technical proficiency with strong communication skills and a passion for understanding digital consumer behavior.
Key Responsibilities
Reporting, Analytics & Insights Development
- Build and maintain scalable reporting frameworks and dashboards (Power BI, Excel) that provide clear, actionable insights across multiple digital content and consumer-feedback platforms.
- Monitor daily engagement and conversion trends, product/content performance, and customer reviews, translating findings into meaningful recommendations for Product, Marketing, Sales, and DTC teams.
- Deliver weekly, monthly, and quarterly insights reports to leadership, highlighting shifts in performance, key trends, and strategic recommendations.
- Conduct in-depth analyses—including funnel/conversion performance, user behavior, and campaign effectiveness—to identify opportunities for improvement.
Cross-Functional Collaboration & Strategy
- Partner with cross-functional teams to define reporting needs, KPIs, and business goals.
- Collaborate with Content, Merchandising, Digital Operations, Marketing, and other stakeholders to strengthen analytics capabilities and support performance optimization efforts.
- Provide insight-driven recommendations to improve customer journey friction points and increase eCommerce efficiency.
- Support the integration and consolidation of product content systems and analytics platforms.
Data Accuracy, Quality & Optimization
- Ensure data accuracy, consistency, and integrity across dashboards, reporting tools, and analytics platforms.
- Maintain documentation for reporting logic, methodologies, and KPIs.
- Proactively identify opportunities to enhance data governance, streamline reporting workflows, and improve insights visibility across teams.
Qualifications
- Bachelor’s degree in Business, Analytics, Marketing, or a related discipline.
- 3–6 years of experience in business analytics, consumer insights, digital analytics, or related fields.
- Advanced proficiency in Microsoft Excel, Power BI (or similar BI platforms), and experience with web analytics tools such as Google Analytics or Adobe Analytics.
- Experience in Direct-to-Consumer digital commerce is required.
- SQL experience is a plus.
- Apparel & Accessories industry experience is a plus.
- Strong communication and data storytelling skills, with the ability to translate technical concepts into clear business insights.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Collaborative mindset with the ability to work across teams and departments.
- Entrepreneurial, proactive, and passionate about analytics and digital transformation.
What We Offer
- Competitive compensation and performance-based incentives
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Employee discounts across G-III brands
- Career development opportunities within a dynamic, growing organization
- A collaborative environment that values innovation, creativity, and digital excellence
Pay Range
$90,000 – $120,000 per year
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
Skills Required
- Bachelor's degree in Business, Analytics, Marketing, or related discipline.
- 3-6 years of experience in business analytics, consumer insights, digital analytics, or related fields.
- Advanced proficiency in Microsoft Excel.
- Advanced proficiency in Power BI or similar BI platforms.
- Experience with web analytics tools such as Google Analytics or Adobe Analytics.
- Experience in Direct-to-Consumer digital commerce.
- SQL experience.
- Apparel & Accessories industry experience.
- Strong communication and data storytelling skills.
- Highly organized, detail-oriented, and able to manage multiple projects.
- Collaborative mindset and ability to work across teams.
- Entrepreneurial, proactive, and passionate about analytics and digital transformation.
What We Do
ABOUT US G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry. WORK WITH US G-III’s success comes from our drive and dedication to delivering fashion for our customers. Each member of the team brings a unique point of view that adds something special to our company and the product we create. Since being founded in 1956, we have been committed to growing intergenerationally, with incredible talent that has a vision for the future of fashion and apparel. Combined with experienced leadership, we believe that cultivating a new generation of employees is critical to redefining what it means to offer exciting and fresh product that truly connects with today’s consumer. This spirit of innovation has grown our business and is essential to the next phase of our company. BRANDS We own and license a portfolio of leading fashion brands including: DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J, G-III Sports, Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more.
