DIGITAL INNOVATION FELLOWSHIP (P/T) - KBTX

Posted 3 Days Ago
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Bryan, TX, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Part-time, year-long fellowship creating innovative digital and streaming news projects for KBTX. Responsibilities include writing AP-style stories, producing video and social content, reporting breaking news, optimizing content for SEO, managing station digital platforms, and collaborating with newsroom staff to expand audience reach across websites, apps, streaming services, and social media.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KBTX:

KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18-county area known as the Brazos Valley. For over 65 years, KBTX has been the ratings leader and dominant choice for local news and entertainment. Our team produces six newscasts each weekday, three each weekend, a breaking news digital channel, and a daily lifestyle show, totaling more than 40 hours of programming each week. KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA, and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences. In 2023, the station was honored to receive a National Edward R. Murrow Award, three regional Murrow Awards, a National Gracie Award, and the Texas Association of Broadcasters’ Bonner McLane Public Service Award. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year. KBTX has helped launch the careers of many well-known journalists, meteorologists, and network and production executives, and takes pride in helping talent grow quickly into the nation’s largest television markets.

Job Summary/Description:

KBTX News is excited to welcome a Digital Innovation Fellow to our newsroom. In this part-time role, you'll spend a year working alongside KBTX's national Murrow Award-winning digital team to create innovative, sustainable strategies for sharing local news with new and nontraditional audiences. You'll also craft digital and streaming projects designed to boost cross-platform viewership.

KBTX News is excited to welcome a Digital Innovation Fellow to our newsroom. In this part-time role, you'll spend a year working alongside KBTX's national Murrow Award-winning digital team to create innovative, sustainable strategies for sharing local news with new and nontraditional audiences. You'll also craft digital and streaming projects designed to boost cross-platform viewership.

The ideal candidate will be an entry-level journalist with strong writing skills and experience creating news content across all digital platforms. They are an innovative self-starter who beats deadlines and the competition, handles pressure, and strives to be first and best with the story. The right candidate must have a passion for local news and excel at writing and creating content for all digital platforms.

The successful applicant will also have these attributes:

- An eye for future trends and a mind for innovation, with the ability to balance the need for practical newsroom applications
- Produce compelling content for all digital platforms, including the station website, streaming apps, news app, video and push alerts
- Write accurate, grammatically correct, editorially sound AP-style news stories
- Respond quickly and efficiently to developing news; accurately report breaking news on digital and social platforms
- Create engaging content for social media platforms
- Strong understanding of SEO strategies
- Ability to collaborate with editors, reporters, producers, and other news staff to ensure the most accurate and up-to-date information is reflected on the station’s digital properties
- Uphold the station’s high journalistic standards
- Other duties as assigned

 Qualifications/Requirements:

- Bachelor's Degree in Journalism or related field, or in the final year of a Bachelor's program
- Excellent writing and copy-editing abilities in adherence to AP Style guidelines
- Video editing skills
- Demonstrated video sourcing and production abilities
- Intimate familiarity with content management systems
- Demonstrated ability to adjust strategy and implementation based on evolving needs
- Ability to work with others to achieve a common goal
- Excellent verbal and written communication
- Ability to tailor content production to target specific distribution platforms, including social media
- Knowledge and understanding of the latest social media platforms and trends
- Schedule flexibility

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KBTX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor’s degree in Journalism or a related field, or enrollment in the final year of a bachelor’s program
  • Excellent writing and copy-editing skills adhering to AP Style guidelines
  • Video editing skills
  • Demonstrated video sourcing and production abilities
  • Intimate familiarity with content management systems
  • Ability to adjust strategy and implementation based on evolving needs
  • Ability to collaborate with others to achieve common goals
  • Excellent verbal and written communication skills
  • Ability to tailor content production for specific distribution platforms, including social media
  • Knowledge of current social media platforms and trends
  • Schedule flexibility

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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