Digital Implementation and Communications, Specialist

Posted Yesterday
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Ho Chi Minh City, Ho Chi Minh, VNM
In-Office
Mid level
Insurance • Financial Services
The Role
Supports digital platform and AI solution implementation, including requirements coordination, UAT, testing, issue resolution, release readiness, and change adoption. Manages customer, distribution, and internal communications across digital channels, supports customer experience surveys and Voice of Customer reporting, and coordinates vendors, budgets, contracts, payments, and governance activities. Works cross-functionally with Technology, Legal, Compliance, Marketing, Product, Operations, and Distribution teams.
Summary Generated by Built In

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, who are driven to work with, and learn from some of the most inspiring and supportive leaders in the business.

Sound like you? Then read on.

About the Role

This role supports digital transformation initiatives by driving effective implementation, user adoption, communications, and vendor coordination.
This position acts as a bridge between business, IT, and all stakeholders to ensure smooth system changes, strong engagement, and efficient budget and vendor management.

Report to: Associate Director, Planning & Performance Management

Location: Ho Chi Minh City

Type: individual contributor

Roles and Responsibilities:

1. Digital Implementation & Change Adoption — 60%

  • Support implementation of customer-facing digital platforms and AI-enabled solutions, including AIA+, OneCX, Customer Chatbot and other assigned initiatives.
  • Coordinate business requirements and user stories under the direction of the Business Owner, ensuring requirements are complete, traceable and ready for Technology assessment.
  • Support solution and UI/UX reviews, test-case preparation, UAT execution, defect follow-up, release readiness and post-production validation.
  • Maintain implementation trackers covering milestones, dependencies, issues, decisions and outstanding actions.
  • Coordinate with Technology and business users to resolve implementation issues and ensure timely escalation of risks or delays.
  • Support project-specific change-management activities, including impact assessment, readiness, communication, training and adoption follow-up.
  • Prepare user guidance, FAQs, testing materials and basic training content.
  • Consolidate user feedback and recommend practical improvements to platform usability and customer experience.

2. Communications & Engagement (20%):

  • Plan and execute BAU customer, Distribution and internal communications relating to operational plans, process changes and customer-servicing activities.
  • Deliver clear and consistent messaging through AIA+, email, ZNS/SMS, Zalo OA, website and other approved channels.
  • Review communication content and coordinate the end-to-end registration, approval, testing and release process.
  • Coordinate ad-hoc Operations memos, operational-plan communications, customer notices and Distribution updates.
  • Maintain communication channels such as the AIAOne Content Hub and support ongoing publication activities.
  • Work with Legal, Compliance, Marketing, Product, Operations and Distribution to ensure communication content is accurate, consistent and appropriately approved.
  • Support CO engagement, Townhall and communication activities where required.

3. Customer Experience & RCS — 10%

  • Support BAU management and enhancement of the Real-time Customer Survey platform, including issue logging, UAT and post-fix validation.
  • Coordinate customer-feedback data sharing and related reporting with local and Group stakeholders.
  • Support Voice of Customer reporting and the consolidation of key themes, pain points and improvement actions.
  • Review customer-facing materials and operational journeys to identify customer-experience improvement opportunities.
  • Coordinate agreed CX initiatives and follow up with relevant business owners on implementation progress.

4. Vendor & Budget Management — 5%

  • Coordinate vendors supporting digital platforms, communications, CX and assigned Customer Office activities.
  • Track vendor deliverables, timelines, service requirements and outstanding actions.
  • Complete required vendor and third-party processes, including contracts, purchase requests, invoices, TPM, TPSA and DPIA.
  • Coordinate budget confirmation, reconciliation and payment processing for assigned services, including ZNS and other communication channels.
  • Maintain complete documentation and ensure vendor and payment activities comply with internal governance requirements.
  • Escalate delivery, budget, compliance or payment risks in a timely manner.

5. Others – 5%

Perform other duties assigned by the Line Manager

Job Requirements:

  • Education: Bachelor’s degree in Business administration, Economics, Management or related field.
  • Experience: Minimum 3-5 years of experience in Customer communication, customer experience, or Change management. Experience with customer-facing digital platform and system rollout is a plus.
  • ​Proven ability to work across functions and drive initiative execution
  • Excellent communication and interpersonal skills.
  • Proactive in training or supporting change management initiatives
  • Strong problem-solving and data-driven mindset
  • Excellent English verbal & written level
  • Design skill is a plus.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Skills Required

  • Bachelor's degree in Business Administration, Economics, Management, or a related field
  • 3-5 years of experience in customer communication, customer experience, or change management
  • Experience with customer-facing digital platforms and system rollouts
  • Ability to work across functions and drive initiative execution
  • Excellent communication and interpersonal skills
  • Proactive experience supporting training or change management initiatives
  • Strong problem-solving and data-driven mindset
  • Excellent English verbal and written communication skills
  • Design skills
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The Company
HQ: Hong Kong
25,938 Employees
Year Founded: 1919

What We Do

AIA Group Limited is a multinational insurance and financial services corporation headquartered in Hong Kong, providing life insurance, savings, and health protection products across the Asia-Pacific region.

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