Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.
To strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets.
The role focuses on optimizing the acquisition and onboarding funnel, from first customer touchpoint through to first card usage.
This position sits between Performance Marketing, Growth, Analytics, and Content & Customer Journey Management, and is ideal for someone who enjoys working across multiple digital disciplines in a fast-paced, dynamic environment.
Support the planning, execution, and optimization of marketing campaigns across paid, owned and, customer lifecycle channels
Assist with customer acquisition, onboarding, activation, and retention initiatives across multiple European markets
Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities
Contribute to conversion rate optimization (CRO) initiatives across the customer journey, including landing page improvements, user journey optimization, and A/B testing
Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM
Assist in the creation and optimization of campaign assets, marketing messages, email communications, and digital content to improve engagement and performance
Coordinate and execute digital marketing activities across multiple channels, working closely with paid media, CRM, web, and content initiatives
Contribute to the ongoing development and optimization of websites, landing pages, and digital customer experiences
Collaborate closely with international teams and stakeholders to support marketing, growth, and customer value initiatives
Stay up to date with digital marketing trends, technologies, and best practices, bringing new ideas and opportunities to the team
Bachelor’s degree or equivalent qualification, ideally in Marketing, Communications, Digital Media, Digital Business, Business Administration, or a related field
Approximately 2–3 years of experience in Digital Marketing, Performance Marketing, CRM, Customer Journey, Lifecycle Marketing, or a similar digital marketing role
Experience working with digital marketing platforms such as Google Ads, Meta Ads, email marketing platforms, or analytics tools is an advantage
Familiarity with GA4, GTM, SEO, CRO, CMS platforms, or design tools such as Figma or Adobe Creative Suite is desirable
Strong analytical skills with the ability to work with data, KPIs, and performance metrics to identify opportunities for improvement
Organized and proactive working style, with the ability to manage multiple tasks and projects in a fast-paced environment
A hands-on attitude with a willingness to learn, take initiative, and contribute across a variety of marketing activities
Interest in digital growth, customer journeys, conversion optimization, and customer lifecycle marketing
Excellent German language skills (written and spoken) are required, as creating and optimizing customer-facing communication in German is a core part of the role
Very good English skills are also required
A dynamic and supportive work environment where you can learn from experienced colleagues.
Hands-on experience through challenging projects in a fast-paced, modern organization.
Strong learning and development opportunities to help you grow professionally.
Exposure to banking and legal topics in an international environment.
Career growth opportunities in a fast-growing bank.
Competitive salary and benefits package.es
Skills Required
- Bachelor's or equivalent degree in Marketing, Communications, Digital Media, Digital Business, or Business Administration
- Approximately 3 years of experience in Digital Marketing, Performance Marketing, or Customer Journey / CRM / Lifecycle Marketing
- Experience with platforms such as Google Ads and Meta Ads
- Familiarity with GA4, GTM, SEO, CRO, or design tools
- Strong German language skills (written and spoken)
- Very good English skills
What We Do
TF Bank is a digital bank offering consumer banking services and e-commerce solutions through a proprietary IT platform. It provides deposit products, unsecured consumer loans, digital payment solutions, and credit cards across multiple European countries.
