Digital Growth Marketing Strategist

The Role 

We are seeking a creative and results-driven Digital Growth Marketing Specialist with 3+ years of B2B digital marketing experience to join a world-class marketing team. This role requires a mix of creativity and analytical skills to identify growth opportunities, implement marketing campaigns, and measure performance against key growth metrics. The ideal candidate will be a strategic thinker with hands-on experience in paid and organic growth initiatives, marketing automation, and conversion optimization. 

Location: Portsmouth, NH — Highly Preferred- 

Candidates must be located in the Eastern Time Zone.

This role offers flexibility with a hybrid or remote option for the right candidate. While we encourage local applicants who can collaborate in person, we’re open to remote talent who align with our team and mission.

How you’ll contribute

• Develop, execute and manage growth marketing strategies across paid social on behalf of several product lines, closely managing ad spend to respective budgets. 

• Reporting and analysis of campaign performance data to identify trends and opportunities, inform testing and experimentation, and continuous optimization of paid campaigns. 

• Collaborate with product, solution, design, and sales teams to align marketing efforts with business objectives – with a focus on key messaging, audience targeting, creative implementation and campaign execution.  

• Conduct A/B testing and conversion rate optimization for ads and landing pages. 

• Research emerging marketing trends, tools, and best practices to keep strategies innovative and competitive.  

• Explore and evaluate new and evolving paid media opportunities. 

• Create and manage marketing dashboards to track KPIs, present insights, and recommend adjustments. Work within our reporting platforms (Google Analytics, Salesforce, Marketing Cloud Account Engagement (Pardot), Looker Studio) to identify and model opportunities for expansion. 

• Support management and development of Drift chat, to include playbook updates and routing, page targeting, teammate management and campaign integration. 

• Collaborate with our marketing analytics team to identify and improve reporting insights. 

• Collaborate with our marketing operations team to make improvements to our tracking systems.  

• Monthly paid media budget reporting management 

If you have the attributes, skills, and experience listed below, we want to hear from you.

• 3+ years managing paid digital ads (LinkedIn, X, Google, Facebook) preferably for B2B audiences. 

• Experience with marketing tools such as SEMrush, Drift, Mouseflow, GA4, Google Tag Manager, and data visualization platforms (e.g., Looker Studio, Power BI). 

• Proficiency with marketing automation and CRM platforms (e.g. Marketo, HubSpot, Pardot, Salesforce). 

• Solid understanding of conversion rate optimization and A/B testing methodologies. 

• Strong copywriting and creative skills with an eye for compelling messaging and visuals. 

• Ability to interpret data and turn insights into actionable growth strategies. 

• Ability to understand multiple product and solution lines with differing audience needs and how these translate into digital campaign success. 

• Strong communication, presentation and collaboration skills across cross-functional teams. 

• Bachelor’s degree in Marketing, Business, Communications, or related field. 

• 3+ years of experience in a digital marketing or growth-focused role for a B2B company/agency, ideally with a focus on software/technology. 

• Demonstrated success in managing paid campaigns with measurable ROI. 

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