We are seeking a highly organized, analytical, creative, and proactive Conversion Specialist to support the execution and optimization of organic growth and digital acquisition experiences across web and app platforms.
This role will play a key part in helping grow the organization’s digital visibility, searchable content ecosystem, customer engagement, and evolving AI/LLM discoverability strategies through content development, landing page optimization, technical and on page SEO best practice, educational experiences, customer journey improvements, and digital experience enhancements.
This role sits within the Product organization and partners cross-functionally with Marketing Acquisition, Analytics, Creative, UX, Brand, SEO, and Engineering teams to support organic growth initiatives, customer journey optimization, and digital experience enhancements across web and mobile platforms.
The ideal candidate is a critical thinker who thrives in fast-paced, cross-functional environments and can independently manage initiatives from intake through launch, QA, optimization, reporting, and operational execution.
ResponsibilitiesBuild, update, and optimize landing pages within CMS platforms. Support implementation of customer-focused content, layouts, CTAs, and user experiences across digital properties
- Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences that improve digital visibility, discoverability, customer engagement, and overall digital performance across web and mobile platforms
- Partner with Creative, UX, Brand, Product, and Engineering teams to execute acquisition-focused and discoverability-focused digital experiences aligned to business goals and customer needs
- Identify friction points across digital customer journeys and recommend solutions that improve usability, engagement, and conversion performance
- Conduct ongoing competitive benchmarking and digital experience analysis across sportsbook, gaming, and adjacent digital competitors
- Support A/B testing and experimentation initiatives using Adobe Target, Optimizely, or similar testing tools
- Perform detailed QA reviews for landing pages, content updates, promotional experiences, tracking implementations, and digital launches
Continuously evaluate workflows and operational processes to identify opportunities for improvement, scalability, efficiency, and consistency
5+ years of experience in digital experience, digital product operations, ecommerce management, site merchandising, content operations or related fields preferred
- Hands-on experience working within CMS platforms such as Contentstack, WordPress, Shopify, or similar systems
- Experience supporting searchable landing pages, content ecosystems, and discoverability-focused digital experiences
- Understanding of digital discoverability strategies, content optimization, organic growth initiatives, and evolving search trends
- Experience using SEO tools such as Google Search Console, SEMrush, Screaming Frog, or similar platforms preferred
- Experience supporting App Store Optimization (ASO), app ratings/reviews initiatives, or mobile acquisition strategies preferred
Hands-on experience using Google Analytics 4 (GA4), Tableau, Mixpanel, Appsflyer, or similar analytics/reporting platforms
The salary range for this position is $60,000 - $70,000 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Personal Time Off and paid company holidays.
About UsAt Caesars Digital, We Don’t Just Play the Game — We Set the Standard.
As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.
We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.
From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.
Ready to make your mark on the Empire?
Explore our open roles and discover how you can help shape the future of gaming.
Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
Skills Required
- 5+ years experience in digital experience, product operations, ecommerce management, site merchandising, or content operations
- Hands-on experience with CMS platforms (Contentstack, WordPress, Shopify, or similar)
- Experience building, updating, and optimizing landing pages and content for discoverability and conversion
- Understanding of digital discoverability strategies, content optimization, and organic growth initiatives
- Experience with SEO tools (Google Search Console, SEMrush, Screaming Frog, or similar)
- Experience supporting App Store Optimization, app ratings/reviews, or mobile acquisition strategies
- Hands-on experience with analytics and reporting platforms (Google Analytics 4, Tableau, Mixpanel, Appsflyer, or similar)
- Experience supporting A/B testing and experimentation using Adobe Target, Optimizely, or similar tools
- Experience performing detailed QA for landing pages, tracking implementations, and digital launches
Caesars Entertainment, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Caesars Entertainment, Inc. and has not been reviewed or approved by Caesars Entertainment, Inc..
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Healthcare Strength — Multiple medical tiers with dental and vision, company‑paid basic life and disability, an EAP, and convenient onsite and virtual care are highlighted; onsite healthcare centers offer primary/urgent care for enrolled members with minimal wait times and cost. Wellness incentives and low‑cost options in some vision tiers further support accessibility.
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Wellbeing & Lifestyle Benefits — The All‑In On Education program provides tuition assistance, low‑ to no‑cost degree options through partners, student‑loan repayment, 529 support, and dependent scholarships. Property discounts and wellness premium discounts add meaningful everyday value.
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Retirement Support — A 401(k) with automatic enrollment after a short waiting period and a company match, plus HSA‑eligible plans with company contributions, establish a baseline of savings support. Company materials also note access to financial advisory resources.
Caesars Entertainment, Inc. Insights
What We Do
Caesars Entertainment is one of the world's most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.
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