Job Title: Digital Growth Lead
Reports To: New Business Integration Lead
FLSA Status: Full Time - Salaried, Exempt
Location: Cincinnati, OH
Who is pep:
pep started with 7 employees, a borrowed conference room, and an idea to fill a void in the marketing services space. Today we’ve grown to over 200 people and we are an industry leader in consumer activation, serving some of the top Fortune 500 companies. We’ve managed over $5 billion in marketing spend for over 750 brands and pride ourselves on a client retention rate of 98%.
Our company has evolved since we started 18 years ago, but there is one thing that has remained a constant. at pep, we put people first. Our core values of accountability, excellence, ingenuity, people, and tenacity guide our interactions, decisions, and drive our culture. We are committed to maintaining an inclusive environment where every member of our team feels seen, cared for, and has the support they need to thrive. And our tremendous growth provides our people with many new career and development opportunities along with the flexibility to pursue their professional goals.
We’re looking for teammates who are driven, eager to learn, agile, positive, and client focused to join and contribute to our team. We enjoy a hybrid work model and competitive salary based on experience. If this sounds like you and you want to be a part of something special, then click below to apply.
At pep we value our team and offer:
- Generous Time Off
- Robust Health and Wellness Plan
- Family Support
- Mentorship Program
- 401K Match
- Role Autonomy
- Certification Reimbursement and Ongoing Training
- Enrichment Events and Employee Resource Groups
Summary of Position:
The Digital Growth Lead position is responsible for growing pep revenue in the digital space, expanding pep’s knowledge in digital marketing and managing digital campaigns. The ideal candidate for this role is an independent worker, with a team player mindset, enthusiastic and energetic approach. The essential duties and responsibilities include the following.
Key Responsibilities and Attributes:
Business Development & Revenue Generation:
- Identify and cultivate new business opportunities
- Collaborate with current client account teams to drive revenue growth
- Develop and execute strategic plans to achieve monthly, quarterly, and annual digital program growth goals.
- Develop digital campaign proposals
- Participate in RFP’s, pulling together content and leading presentations
- Keep Salesforce opportunities up to date and maintain pipeline
Digital Strategy & Thought Leadership
- Act as a digital planning resource, presenting emerging capabilities, sharing competitive insights, and identifying industry trends.
- Develop and maintain a deep understanding of the digital landscape and its impact on our clients' businesses.
- Create compelling internal and external-facing content, including white papers, POVs, and case studies, to showcase our digital expertise.
Platform Management & Training:
- Serve as the Subject Matter Expert (SME) for Catalyst, pep's in-house digital activation platform.
- Collaborate with WPP agency partner on the development and implementation of platform capabilities and enhancements.
- Crosstrain pep team on the Catalyst platform.
Promotion Management and Execution
- Manage all aspects of digital promotions from Client Growth team
- Communicate / update timeline expectations to appropriate client, supplier and internal personnel.
- Communicate production/promotion specifications to suppliers.
- Collaborate with clients and suppliers to ensure that program requirements meet legal and policy guidelines/requirements.
- Assist in confirming project cost estimates and communicating with appropriate personnel.
- Communicate recommendations that allow our customers to reduce costs and/or reduce cycle time.
- Collaborate with necessary parties to ensure that complete program execution is seamless and flawless.
- Coordinate invoice and billing
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (pep) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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What We Do
When smart business, a unique culture, a drive for success, and a family atmosphere combine...you get pep! Want to be a part of something original? Check out our globally growing team and join us! pep. The marketing operations experts. We deliver on your strategy – seamlessly managing all the details so that you can stay focused on your Big Picture. We developed an industry-leading marketing management and procurement platform called pepconnect to integrate, facilitate and even anticipate every aspect of your marketing initiatives. At pep, we bring the most dedicated team of professionals in the business. To date, we have managed over $3.5 Billion in marketing spend across 35,000 campaigns for over 500 brands worldwide. Pep has received numerous industry and client awards based on our measurable focus on cost savings, on-time delivery and on-budget delivery. A few of these awards include: 2008, 2009, 2010, 2011, and 2012 P&G Supplier of Excellence Award; 2011, 2012 Top Workplace, Enquirer Media; 2011, 2012, 2013, 2014, 2015 American Graphic Design Award, Graphic Design USA; 2010, 2011 Silver ADDY; 2009 H.J. Heinz Supplier of the Year; and 2011 Cincinnati Regional Chamber Minority Business of the Year.
