Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.
Job Description:
The Digital Experience Strategist is responsible for owning and executing high-impact digital experiences that drive engagement, lead generation and measurable business growth. This role translates business strategy into digital strategy - delivering campaigns and ensuring flawless execution across web, email and digital platforms.
A core component of this role includes overseeing the digital marketing lead generation program and partnering closely with Marketing Operations to ensure digital experiences are targeted, personalized, and aligned to clearly defined customer segments.
Key Responsibilities
Strategy, Audience & Segmentation
Develop and execute digital experience strategies aligned with business growth and lead generation objectives
Work in collaboration with Channel Marketing to define and evolve audience journeys, including behavioural, demographic, psychographic, and lifecycle segmentation. Ensure journeys are operationalized and segmentation is properly implemented across email, web and lead capture workflows
Translate business priorities into actionable audience strategies across acquisition, engagement, and retention
Partner with sales, channel marketing and the analytics teams to refine segmentation models and targeting approaches
Identify high-value audience opportunities, using models and AI, to improve conversion and engagement, driving qualified lead acquisition and pipeline growth
Implement and manage personalization and targeting programs within existing platforms to drive measurable improvements in engagement and conversion
Customer & Experience Design
Be the digital lead for mapping out and optimize end-to-end customer journeys across key audience segments
Align messaging, content, and UX to defined audience needs and intent
Leverage customer insights, research, and behavioral data to inform tailored experience strategies
Partner with UX/UI teams to design seamless, segment-specific digital experiences
Drive consistent personalization strategies that enhance engagement, reduce friction and drive conversion.
Lead Generation & Growth Ownership
Collaborate with Channel Marketing and Sales to oversee the marketing lead generation program, including strategy, targeting, and performance optimization.
Monitor and optimize key funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution), reviewing with stakeholders to ensure alignment on lead quality and conversion goals.
Implement testing strategies to improve form performance, landing page effectiveness, and campaign conversion
Ensure segmentation strategies are integrated into lead capture and nurturing journeys
Ensure timely execution of high-volume campaigns supporting NA Retail and Institutional Marketing Teams
Data, Insights & Optimization
Lead analysis and stakeholder alignment on digital performance by segment and funnel stage, translating insights into measurable experience improvements
Collaborate with the analytics team to develop segmentation-based performance dashboards and reporting frameworks
Lead Digital testing strategies (A/B and multivariate) to validate audience hypotheses
Drive continuous improvement through data-driven experimentation
Governance & Best Practices
Partner closely with Marketing Operations to operationalize audience segmentation and personalization strategies
Establish digital experience and audience targeting standards
Ensure consistent audience definitions across channels and teams
Stay current on evolving best practices in personalization, data privacy, and digital strategy
Provide hands-on support and troubleshooting for digital campaign execution issues
Ensure SLA adherence and operational accuracy across high-volume campaign workflows
North America Retail & Institutional Partnership
Partner closely with the NA Retail and Institutional Marketing teams (U.S. and Canada), to design and execute high-volume, high-impact digital campaigns.
Act as executional lead to ensure campaigns are built, QA’d, launched and optimized on time and with operational precision.
Translate strategic direction from business leaders into delivered assets and live campaigns.
Serve as hands-on partner to move work from concept to launch efficiently and accurately.
Required Qualifications
Bachelor’s degree in Marketing, Finance, Digital Media, or related field
7-10 years of experience in digital strategy or digital customer experience roles, ideally with asset management or financial services experience.
Demonstrated experience defining and operationalizing audience segmentation strategies that drive proven business growth
Strong understanding of digital channels (web, mobile, email, paid media, social)
Hands-on Experience with the Adobe Marketing Suite (AEM, Marketo, Target, CJA/AA)
Experience with analytics tools (e.g., GA4, Adobe Analytics, etc.)
Experience designing and operationalizing multi-stage workflows (e.g. event campaigns)
Strong analytical and strategic thinking skills
Proficient in Microsoft Suite (Outlook, Powerpoint, Word, Teams, etc.)
Excellent communication and stakeholder management capabilities
This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.
Equal Employment OpportunityRussell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law.
Skills Required
- Bachelor's degree in Marketing, Finance, Digital Media, or related field
- 7-10 years of experience in digital strategy or digital customer experience roles
- Demonstrated experience defining and operationalizing audience segmentation strategies
- Strong understanding of digital channels (web, mobile, email, paid media, social)
- Hands-on experience with Adobe Marketing Suite
- Experience with analytics tools (e.g., GA4, Adobe Analytics, etc.)
- Experience designing and operationalizing multi-stage workflows
- Strong analytical and strategic thinking skills
- Proficient in Microsoft Suite
- Excellent communication and stakeholder management capabilities
What We Do
Russell Investments is a leading outsourced CIO (OCIO) partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 87-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is the world’s sixth-largest investment adviser, with $1 trillion in assets under advisement (as of June 30, 2022) and $288.3 billion in assets under management (as of March 31, 2023) for clients in 32 countries. Headquartered in Seattle, Washington, Russell Investments has offices in 19 cities around the world, including London, New York, Toronto, Sydney, Tokyo, and Shanghai.
