Digital Experience Specialist

Esko is seeking an experienced Digital Experience Specialist to join our global web team and play a key role in shaping the performance and visibility of Esko’s digital ecosystem. This role will focus on optimizing Esko.com and related web properties through strong technical SEO, analytics, and data-driven improvements — ensuring our digital experience supports awareness, engagement, and lead generation across regions.

As part of an established web team, you’ll collaborate closely with colleagues across digital marketing, content, and regional teams to execute projects, enhance technical infrastructure, and drive continuous improvement. The ideal candidate combines hands-on technical web expertise with a strong grasp of SEO, analytics, and stakeholder collaboration in a global B2B environment.

Key Responsibilities

Technical SEO & Web Performance

• Lead technical SEO initiatives across Esko’s multilingual websites — optimizing site architecture, structured data, and crawl management for global visibility.
• Implement and maintain SEO best practices, addressing performance, indexing, canonicalization, and site speed optimization.
• Partner with content and regional marketing teams to align SEO and localization strategies, balancing global consistency with local relevance.
• Stay ahead of evolving AI-driven search and AI overview trends, adapting Esko’s SEO strategy to maintain strong organic performance.

Website Management & Operations

• Collaborate within Esko’s global web team to maintain, optimize, and evolve the company’s web properties.
• Manage technical web projects — including landing page builds, site enhancements, and multilingual updates — from concept through delivery.
• Coordinate with internal stakeholders, designers, developers, and agencies to ensure timely, high-quality outcomes.

Analytics & Tag Management

• Configure and maintain Google Tag Manager (GTM) and web analytics tracking across large, multilingual websites.
• Manage integrations between the CMS, marketing automation systems (e.g., Pardot, Marketo, HubSpot), and Salesforce to ensure accurate lead routing and measurement.
• Build and maintain dashboards and reports using GA4 and related tools to track website performance, engagement, and conversion metrics.

Multilingual Website Coordination

• Support global site governance and localization workflows, ensuring consistent UX, content hierarchy, and SEO implementation across languages.
• Work with regional marketing teams to optimize localized pages for search and lead conversion.

Optimization & Innovation

• Identify opportunities to improve UX, SEO, and lead generation through A/B testing, analytics insights, and cross-team collaboration.
• Champion best practices in accessibility, web performance, and data-driven optimization.
• Contribute ideas to enhance the digital experience in line with emerging web and search technologies.

Qualifications

• 6+ years of experience managing or optimizing enterprise-level websites, ideally in B2B tech or software environments.
• Demonstrated expertise in technical SEO for large, multilingual websites, including site audits, structured data, and schema implementation.
• Strong technical proficiency with Google Tag Manager, GA4, and data layer configuration.
• Experience connecting CMS platforms with marketing automation (Pardot, Marketo, HubSpot) and Salesforce for lead tracking.
• Familiarity with global web governance, localization, and translation workflows.
• Solid understanding of SEO and its evolution in the era of AI and intelligent search.
• Excellent project management, communication, and influencing skills — able to align diverse stakeholders around shared digital priorities.
• Strong team spirit and collaborative mindset; thrives in cross-functional projects and enjoys partnering across disciplines.
• Analytical, detail-oriented, and comfortable translating data into strategic insights.
• Based in Europe and comfortable working remotely within a global team.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.