As Digital Experience Specialist, you will report to the E-Commerce Manager, you are responsible for analyzing and understanding customer behavior to maximise net sales for a given concept while overseeing and implementing onsite execution and following the visual branding guidelines for COS. In this role, you will report and analyze customer behavior KPIs and act on results.
Site Plan and Management:
- Perform daily quality checks on all site content launches.
- Manage on-site visual merchandising, listing page product sorting, and landing page layouts to drive revenue.
- Ensure the site reflects a strong fashion aesthetic tailored to the local market.
Omni-channel CRM:
- Plan, execute, and optimize customer lifecycle and segmented communications across Email and LINE to boost customer engagement.
Market Insights & Analytics:
- Analyse sales data, site performance data, customer behaviour, and competitor trends to suggest feature enhancements, landing page updates, and market-specific site activities.
- Previous experience in e-commerce or digital fashion industry preferred
- Insightful and knowledgeable in product hierarchy and customer journey
- Excellent English and Japanese language skills, both verbal & written
- Curious mindset in data
- Excellent communicator and the ability to build relationships with key stakeholders
- Knowledge of E-commerce tools (CMS, BI, GA/GA4)
- Possess a strong eye for fashion styling and visual standards, paired with a deep understanding of online consumer behavior.
- Ability to highly organized, thrive when managing multiple deadlines simultaneously, and take absolute pride in the precision of site execution.
- Love digging into customer journeys and sales data to troubleshoot frictions and improve the digital shopping experience.
- A flexible team player who handles changing business needs with an open mind and a proactive, collaborative attitude.
This is a full-time position based in Japan, reporting to the E-commerce Manager.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Please submit your CV in English Format. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
Company Description
H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET.
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
- Commuting fee
- Celebration of Long Service Award
- HIP - H&M Incentive Program for Long service employee
- Childcare / Family Care Leave
- Health checkup
- Wellness benefit (Benefit one)
- Paid leave / Sick leave
- Volunteer benefit
- Opportunity to work with global environment
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Skills Required
- Previous experience in e-commerce or digital fashion industry
- Knowledge of E-commerce tools (CMS, BI, GA/GA4)
- Excellent English and Japanese language skills, both verbal & written
- Insight into product hierarchy and customer journey
- Strong eye for fashion styling and visual standards
- Curious mindset in data and ability to analyze customer behaviour and sales data
- Excellent communication and stakeholder management skills
- Highly organized with ability to manage multiple deadlines and precise site execution
- Ability to plan, execute, and optimize customer lifecycle communications across Email and LINE
- Legal right to work in Japan (local contract)
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
-
Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
-
Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
-
Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
.png){kind=logo}
