Digital Experience Manager

Reposted 3 Days Ago
Be an Early Applicant
Arlington, VA, USA
In-Office
5-7 Annually
Senior level
Information Technology • Legal Tech • Professional Services • Business Intelligence
The Role
Lead the strategy and operations for marketing websites, optimize UX, manage a team, collaborate on initiatives, and monitor site performance KPIs.
Summary Generated by Built In

This role leads the vision, performance, and day-to-day operations of the marketing websites for Bloomberg Law, Bloomberg Government, and Bloomberg Tax.

You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.

What you will do: 

  • Direct overall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns 

  • Shape UX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data 

  • Lead and manage a team, setting priorities, defining goals, planning resources, managing performance and day-to-day execution, while ensuring alignment with organization goals and user needs.  

  • Coach and develop a team of high-performing strategists and producers, fostering collaboration, accountability, and professional growth 

  • Guide the team on best-practices and technical direction, while providing hands-on development and problem-solving assistance 

  • Lead discovery, planning, and prioritization for website initiatives, including new features, templates, and optimizations 

  • Work with engineering partners to plan and launch updates to create a website experience that feels dynamic, intuitive, and useful 

  • Manage website integrations and data flows, including CRM 

  • Set and monitor site performance KPIs with an eye toward improving engagement, conversion, and technical health 

  • Champion an experimentation mindset and run tests to optimize usability and speed to conversion 

  • Oversee governance for content, design standards, and accessibility 

  • Maintain a smooth operational rhythm for updates, publishing, and QA 

 

You need to have: 

  • 5-7 years of experience leading website strategy or operations, preferably for a complex B2B or SaaS organization 

  • Minimum 3-5 years of people leadership experience 

  • Strong understanding of UX principles and digital user behavior 

  • Practical experience with GTM, Google Analytics, HTML, CSS, web design tools, and CMS platforms (WordPress) 

  • Ability to balance strategic planning with hands-on execution 

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).

Skills Required

  • 5-7 years of experience leading website strategy or operations
  • Minimum 3-5 years of people leadership experience
  • Strong understanding of UX principles and digital user behavior
  • Practical experience with GTM, Google Analytics, HTML, CSS, web design tools, and CMS platforms
  • Ability to balance strategic planning with hands-on execution

Bloomberg Industry Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bloomberg Industry Group and has not been reviewed or approved by Bloomberg Industry Group.

  • Affordable Benefits Health coverage is advertised at low employee premiums, with coverage available for as little as $50 per month. Low out-of-pocket medical costs are positioned as a clear value.
  • Parental & Family Support Parenting leave, back-up childcare, and family-support programs are emphasized as core parts of the package. These supports add practical flexibility for caregivers.
  • Retirement Support A 401(k) with company match alongside profit-share contributions is included. This structure strengthens long-term savings beyond a basic retirement plan.

Bloomberg Industry Group Insights

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The Company
HQ: Arlington, VA
1,392 Employees

What We Do

Bloomberg Industry Group empowers professionals in government, law, tax, and accounting with the news, data, and analysis they need to take decisive action and make the most of every opportunity. Bloomberg Industry Group is an affiliate of Bloomberg L.P.

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