The Digital Experience Lead is responsible for shaping and delivering user-centered digital experiences that advance organizational priorities, support seamless member experiences, and drive business outcomes. Partnering across business, technology, and vendor teams, this role translates strategy into execution, leads cross-functional collaboration, and ensures digital solutions are accessible, intuitive, and aligned with user needs. The ideal candidate combines expertise in user experience (UX) and human-centered design, stakeholder leadership, and strong governance practices to drive innovation, manage risk, and deliver high-quality digital solutions.
Responsibilities include but are not limited to:
- Lead the design and delivery of user-centered digital experiences by championing usability and accessibility standards. Collaborates with design, development, and testing teams to ensure solutions meet quality benchmarks and leverage modern methodologies for improved user experience.
- Drive the coordination with internal teams and external vendors to foster collaboration and alignment across stakeholders. Manage communications, facilitate workshops, and maintain structured engagement plans to ensure clarity on objectives, resolve dependencies, and achieve successful delivery.
- Establish and maintain streamlined processes for digital programs, ensuring risks are mitigated, compliance requirements are met, and progress is tracked through clear reporting.
- Special Projects/Communication: Lead special projects and collaborative efforts with BCBSA, Plans, and vendors to support strategic initiatives.
The posting range for this position is:
115,900.00 - 168,025.00Required Education, Certifications and Experience:
Education
- Required BS ; or equivalent experience
Experience
- Required 7+ Years digital program or project management, with proven success managing complex initiatives
Knowledge Skills and Abilities
- Understanding of agile development methodologies
- Project management and leadership skills
- Relationship development across various levels of staff
- Strong communication, writing, and presentation skills
- Strong organizational and multi-tasking abilities
- Ability to motivate others to work together as part of a team
- Ability to negotiate solutions to problems independently
- Strategic thinking and problem-solving capabilities
- Expertise in governance, risk management, and performance reporting
Certifications & Licenses
- Preferred: Certified User Experience Professional (CUEP) - UXQB or similar recognized HCD programs or equivalent
- Preferred: SAFe Agilist Certification (SA) - Scaled Agile, Inc or equivalent agile certification
- Preferred: Certified Project Management Professional (PMP) - PMI or equivalent
Additional Preferred Experience:
- The Digital Experience Lead leads the planning and execution of strategic digital initiatives that support organizational goals and enhance the user experience.
- This role partners across business and technology teams to translate strategic priorities into actionable plans, align stakeholders, and drive the delivery of digital solutions that meet business and customer needs.
- The position oversees governance processes, manages vendor partnerships, and promotes collaboration across teams to ensure effective and efficient delivery.
- With a focus on quality, usability, accessibility, and compliance, the Digital Experience Lead helps advance digital capabilities while identifying opportunities for innovation and continuous improvement.
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The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonus incentive pay.
We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Skills Required
- Bachelor of Science degree or equivalent experience
- 7+ years of digital program or project management experience
- Proven success managing complex initiatives
- Understanding of agile development methodologies
- Project management and leadership skills
- Relationship development across various levels of staff
- Strong communication, writing, and presentation skills
- Strong organizational and multitasking abilities
- Ability to motivate others to collaborate as a team
- Ability to independently negotiate solutions to problems
- Strategic thinking and problem-solving capabilities
- Expertise in governance, risk management, and performance reporting
- Certified User Experience Professional certification or similar recognized human-centered design program
- SAFe Agilist certification or equivalent agile certification
- Project Management Professional certification or equivalent
What We Do
Blue Cross Blue Shield Association is a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index.
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