Digital Experience Designer

Who We Are: Great Northern Equipment Distributing, Inc. manufactures and distributes top-quality equipment that you can trust and count on at an exceptional value. We provide quality products and trusted brands to the hardware, lawn & garden, rental, agriculture and power equipment industries. We continue to strategically partner ourselves with quality products, and incorporate smart business solutions that we can utilize across our business to provide our customers exceptional value. Since we started in 1983, our goal has always been to understand our customer's business and develop a complete product and support solution that delivers exactly what you need.

Why Choose GNE?

We provide an industry leading benefits package to cover healthcare, retirement, and wellness programs to help you be your best self financially and physically. On top of that, we have:

• Competitive Pay: $65,000 - 80,000 annually, with your exact compensation personalized based on your skills, experience, and location. We believe in rewarding top talent with pay that reflects your value.  
• Upon leader discretion, we support a hybrid work schedule for this position.
• Paid time off
• Holiday pay
• Referral bonus
• Employee Assistance Program
• 401K with employer match
• Excellent work/life balance
• Employee Discount & Free Rental Equipment Program
• Opportunity for internal growth and employee advancement

Basic Function: The Digital Experience Designer creates and implements intuitive, engaging, and conversion-focused digital experiences across the company’s eCommerce websites and digital marketing channels. Working at the intersection of design, marketing, and development, this role combines UI/UX design, visual design, prototyping, design systems, and hands-on HTML/CSS implementation.

The designer collaborates with functional stakeholders and development partners to translate customer needs and business requirements into responsive, accessible, and brand-consistent digital experiences. The role also contributes to digital marketing creative, web content, packaging, brand applications, and photography/video direction as needed.

Essential Functions:

Digital Experience Design

• Design and continuously improve customer-centered experiences across eCommerce websites and related digital touchpoints.
• Create intuitive, responsive, and conversion-focused experiences that improve product discovery, engagement, usability, and customer satisfaction.
• Translate customer needs, business requirements, and stakeholder priorities into effective digital solutions.
• Use research, analytics, testing, prototyping, and UX best practices to inform design decisions and ongoing optimization.

Design Systems & UI Standards

• Contribute to and help evolve digital design systems, UI standards, reusable components, and templates that improve consistency and development efficiency.
• Maintain design patterns that align with brand standards, accessibility requirements, responsive design principles, and implementation needs.
• Identify opportunities to modernize interface patterns and improve design-to-development handoffs.

Front-End Development & Implementation

• Translate approved designs and prototypes into production-ready HTML/CSS within established eCommerce platforms and development frameworks.
• Create responsive, accessible, and reusable front-end components and styles.
• Collaborate with internal and external development resources to resolve implementation issues and ensure the final experience accurately reflects approved designs.

Development Workflow & Quality Assurance

• Participate in established design and development workflows, including source control, development and staging environments, quality assurance, and release processes.
• Review implementations for design accuracy, usability, responsiveness, accessibility, and cross-browser compatibility.
• Contribute to documentation, standards, and handoff practices that improve the efficiency and quality of digital experience delivery.

Conversion Optimization & Continuous Improvement

• Identify and implement opportunities to improve digital experiences using customer behavior, analytics, business priorities, UX best practices, and performance data.
• Design enhancements that improve engagement, product discovery, conversion, and digital ordering.
• Collaborate with Marketing and eCommerce stakeholders to prioritize and evaluate customer-experience improvements.

Cross-Functional Collaboration, etc.

• Serve as a cross-functional design partner to Marketing, eCommerce, PIM, Product, IT, development, operations, and creative teams.
• Clearly communicate design rationale, UX recommendations, and technical considerations to technical and non-technical stakeholders.
• Balance customer needs, brand standards, business objectives, technical feasibility, and timelines when developing solutions.
• Keeps supervisor informed of important developments, potential problems, and all related information necessary for effective management.
• Performs all other duties as apparent or assigned.
• Attends training as assigned by GNE.

Required Qualifications & Skills

• Bachelor’s degree in Graphic Design, Interactive Design, UX/UI Design, Web Design, Digital Media, Human-Computer Interaction, or a related field; equivalent professional experience will also be considered.
• 3+ years of professional experience in digital design, UX/UI design, web design, or a related discipline; 5+ years preferred.
• Portfolio demonstrating UI/UX design, responsive web design, digital experiences, design systems, and visual design capabilities.
• Strong proficiency with Figma or comparable interface design and prototyping tools.
• Strong working knowledge of HTML5 and CSS3, including responsive and mobile-first development.
• Experience with Adobe Creative Cloud, including Photoshop, Illustrator, and related creative applications.
• Demonstrated ability to translate design concepts into production-ready front-end interfaces.
• Experience creating and maintaining reusable CSS, UI components, templates, or design systems.
• Working knowledge of Git and source-control workflows, including branches and pull requests.
• Familiarity with development environments, staging environments, QA, and production deployment processes.
• Strong understanding of responsive design, cross-browser compatibility, accessibility, and modern UX/UI best practices.
• Experience designing for eCommerce, transactional websites, or other complex digital experiences.
• Strong visual design foundation, including typography, layout, hierarchy, composition, and brand application.
• Ability to develop wireframes, prototypes, user flows, and production-ready interface designs.
• Strong problem-solving skills and the ability to balance usability, aesthetics, business objectives, and technical requirements.

Preferred Qualifications & Skills

• Experience designing and developing within eCommerce platforms or large product-catalog websites.
• Experience with B2B and B2C eCommerce customer journeys.
• Experience working within Agile, Scrum, or iterative development environments.
• Experience with workflow management and issue-tracking solutions such as Jira.
• Familiarity with modern front-end development concepts.
• Experience with component-based front-end frameworks or templating systems.
• Experience with accessibility standards such as WCAG.
• Experience with analytics, heatmapping, session-recording, A/B testing, or conversion-rate optimization tools.
• Experience conducting usability testing, customer research, or UX validation.
• Experience working with product information, taxonomy, navigation, search, filtering, and product-discovery experiences.
• Experience designing marketing campaign creative, landing pages, digital advertising, packaging, or product graphics.
• Experience providing art direction for photography and video production.
• Familiarity with digital asset management and organized creative asset workflows.
• Experience collaborating with external agencies, development partners, or technology vendors.