Digital Experience Analyst

Reposted 19 Hours Ago
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Dallas, TX
In-Office
Senior level
Other • Transportation
The Role
The Digital Experience Analyst will lead the integration of Salesforce CRM into business processes, ensuring effective user experience and collaboration among teams.
Summary Generated by Built In

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!

Want to help shape the future of how our teams work, collaborate, and serve customers? We are looking for a Digital Experience Analyst who thrives at the intersection of user experience, business process, and technology. In this role, you’ll expand our Experience Team’s focus from external ecommerce into the internal user journey, ensuring our Salesforce CRM empowers employees to deliver excellence across Sales, Marketing, and Customer Support.

You’ll partner with stakeholders across the business to research needs, define requirements, and guide intuitive Salesforce solutions. By connecting business objectives with technical delivery, you’ll play a key role in mobilizing the organization around Salesforce as a strategic enabler of growth, efficiency, and adoption.

This is a collaborative role that requires strong analytical skills, a user-first mindset, and the ability to translate business challenges into clear, actionable requirements for IT and development teams.

As a Digital Experience Analyst, You Will

  • Partner with SMEs and business stakeholders to gather input, conduct research, and capture requirements.
  • Translate business needs into functional requirements, user stories, epics, and technical specifications for IT teams.
  • Collaborate with IT to design, test, and deploy Salesforce solutions that align with the roadmap and business priorities.
  • Create and refine reporting, dashboards, and analytics to improve visibility and decision-making.
  • Advocate for the internal user experience, ensuring solutions are intuitive, scalable, and drive adoption.
  • Leverage data insights to make informed, evidence-based decisions that guide solution design and prioritization
  • Support change management and user enablement to maximize Salesforce value across the business.

EDUCATION & TRAINING

  • Bachelor degree in business or related field or equivalent experience
  • Salesforce Administrator certification (preferred, not required)

KNOWLEDGE & EXPERIENCE

  • 5+ years of experience with Salesforce configuration, objects, page layouts, workflows, SOQL, reporting and dashboards.
  • Experience writing user stories and acceptance criteria in an Agile environment
  • Familiarity with Sales Cloud and Service Cloud, as well as Salesforce best practices for productivity and sales pipeline visibility
  • Knowledge of data integrations and APIs, including how Salesforce connects with external systems.
  • Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary

SKILLS & ABILITIES

  • Strong analytical skills; ability to translate business needs into actionable technical requirements.
  • Excellent communication and facilitation skills with both technical and non-technical audiences.
  • Ability to manage competing priorities while maintaining focus on user experience and business value.
  • Detail-oriented with a problem-solving mindset; comfortable driving clarity from ambiguity.
  • Hands-on and collaborative, willing to “get into the details” while keeping strategic objectives in view.

FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Top Skills

Salesforce
SOQL
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The Company
HQ: Irving, TX
3,000 Employees
Year Founded: 1999

What We Do

FleetPride, Inc.

Headquartered in Las Colinas, Texas (a Dallas suburb), we are the nation’s largest independent distributor of heavy-duty truck and trailer replacement parts. FleetPride needs exceptional people to support our ambitious growth plans! We offer competitive compensation and benefits, and exciting opportunities for career development.

Company Profile

Formed in 1999, FleetPride has grown rapidly and now has more than 300 branches across the country and more than 3,000 employees.

Our mission is to be the most reliable parts supplier in every market we serve, and we’ve earned a loyal and growing customer base by providing outstanding service and value.

FleetPride offers advantages to large fleets and small operators alike, and capabilities that no other distributor can match. Our local knowledge allows us to tailor products and services to the unique needs of area customers, while our national footprint allows for consistent, reliable service at every branch location. FleetPride’s supply chain expertise ensures that our customers get what they need, when and where they need it, and helps them keep their trucks where they belong – on the road!

FleetPride serves a diverse customer base across multiple industries, including freight and shipping, leasing services, agriculture, food and beverage, construction and waste management.

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