The Digital Experience Analyst – Test and Learn role's key Responsibilities include but not limited to:
Experience Optimization & A/B Testing
- Assist in designing and executing A/B and multivariate tests to improve user experience and conversion.
- Monitor test performance and help interpret results to guide optimization strategies.
- Collaborate with UX, media, and development teams to implement test learnings.
Cross-Tier Analytics Support
- Help align tracking and reporting across Tier 1 and Tier 3 digital platforms.
- Support data consistency and integration across websites, media, and lead systems.
Tagging & Data Quality
- Assist with analytics tagging implementation and QA to ensure accurate data collection.
- Monitor dashboards for anomalies and escalate issues as needed.
Performance Reporting
- Build and maintain reports and dashboards using tools like Tableau or Power BI.
- Track KPIs such as website engagement, lead conversion, and campaign performance.
Insights & Recommendations
- Analyze user behavior and funnel performance to identify friction points.
- Provide actionable insights to improve digital experiences and business outcomes.
Basic Qualifications:
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments
- Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems
- Experience supporting A/B testing or personalization initiatives
- Strong attention to detail, analytical thinking, and communication skills
- Ability to work collaboratively in a fast-paced, cross-functional environment
Top Skills
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
