Digital Executive Producer
KTLA, the #1 station in the nation’s #2 market, is hiring for a Digital Executive Producer to oversee the digital content production and distribution as well as oversee the social media strategy for KTLA.
This position would involve overseeing all digital editorial content published and distributed on KTLA.com and across KTLA’s social media channels to ensure editorial sound, high-quality content that meets the audience engagement targets.
The Digital Executive Producer will also be responsible for daily content production, providing guidance on content creation, lead and mentor digital producers, identify opportunities for audience engagement and oversee various digital projects.
We are looking for an inspirational innovator, an experienced leader, a digital audience expert and an expert multi-tasker who understands how to grow distribution platforms to maximize readership while maintaining high editorial standards.
Position Responsibilities
• This position reports directly to the Director of Digital Content
• Assists in leading, training and coaching the digital team to create compelling, audience-focused content across all digital platforms.
• Attends editorial meetings and serves as bridge between broadcast and digital in the newsroom
• Excellent at writing headlines and stories that increase pageviews, and packaging content to align with the station’s key performance indicators (KPIs).
• Works with digital staff to participate in and ensure aggressive production of compelling content with heavy emphasis on breaking news.
• Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development to grow KTLA’s digital audiences.
• Responsible for planning and implementing special coverage projects, including live parades, telethons, races and red-carpet events.
• Expert at promoting news content on social media and utilizing social channels to enhance the brand.
Skill/Experience Requirements
• Previous experience as a digital leader in a local or national news operation preferred
• 5+ years of experience in digital storytelling and digital journalism
• Deep understanding of the social media landscape and how to create video content that resonates with audiences
• Experience building specialized online content (investigative, elections, weather, etc.)
• Strong social media management experience with Facebook, X, Instagram, Tik Tok and YouTube. Experience with Social News Desk a plus.
• Knowledge of SEO best practices, analytics tools and AP Style
• Organized, technical problem solver and quick decision maker
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Ability to take direction and quickly implement new ideas
• Comfortable adapting to changes in evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
• Schedule flexibility. Willingness to work nights and weekends
• Strong understanding of Google Search Console, Adobe Analytics or Google Analytics.
Education Requirements
• Bachelor's degree or combination of education and relevant work experience
Compensation - $90,000/annual + commensurate with experience and skill level
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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