EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
JOB SUMMARY:
Digital Executive Producer will be responsible for overseeing and training web reporters, web distro producers, and website producers in the local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the local site and media platforms with the goal of increasing user traffic and engagement. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple platforms. Ability to jump into the mix and create high-performing content as needed.
The Digital EP will be involved in the editorial process in the local newsroom. Digital EP will attend local and regional meetings as needed, and work with the Digital Director on refining the local audience strategy. Digital EP will be responsible for meeting local KPI goals and ensuring traffic is regularly growing. The Digital EP needs to be familiar with all aspects of digital duties and be able to jump in as needed.
SHIFT: TBD. Overtime possible with breaking news, elections, severe weather, and/or other station initiatives.
REPORTS TO: Digital Director
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Attends local editorial meetings and serves as a bridge between broadcast and digital in the local newsroom
- Trains and coaches a team of local digital journalists
- Excellent at writing engaging headlines that increase page views and packaging content that grows page views per visitor, video-on-demand metrics, and time on site
- Works with the digital reporters, site producers, and distro producers to assure a steady stream of interesting content is packaged in an interactive way and promoted in a way that generates interest
- Evaluates website traffic trends to make decisions on both daily content and longer-term content development that will grow traffic
- Leads team members responsible for planning and implementing special coverage projects (severe weather, breaking news, elections, enterprise original digital content)
- Monitors major news websites, local and state news websites, blogs, and social media for breaking news and trending topics
- Promotes news content on social media
- Meets big KPIs, ensures the team is meeting their role-specific KPIs
- Ensures local team meets daily deadlines
- Creates a positive work environment
- Track record of training journalists who prove to be successful
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web
- Experience building online databases (investigative, elections, weather, etc.)
- Knowledge of SEO best practices and AP Style
- Organized, technical problem solver and quick decision-maker
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Ability to take direction and quickly implement new ideas
- Comfortable adapting to changes in an evolving industry and thrives under pressure
- Self-motivated, competitive spirit and assertive personality with the ability to balance multiple competing projects and priorities
- Schedule flexibility (nights, weekends)
- Strong understanding of web analytics; Google Analytics, Chartbeat experience a plus
- Proficiency in MS Office a must; HTML, CSS, and Photoshop experience a plus
EDUCATION/EXPERIENCE: Required experience of 5+ years reporting for a print or online newsroom, as well as expertise with CMS workflow, and digital storytelling tools. Achieved a bachelor’s degree in Communication, Marketing, and/or Journalism. Equivalent experience may substitute.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.
OUR VALUES
We respect our audience, customers, employees, and owners. We encourage every individual’s contribution and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and balanced life. We embrace the communities in which we operate. We promote open communications, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations is local service business.
OPPORTUNITY
With markets ranging from small to major, Nexstar has a place for every experience level. Whether you are just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grow, so too will your options within Nexstar Nation.
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Compensation: Up to $60,000 annual commensurate with experience and skill level.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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