About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.
More about the role
This is an exciting job opportunity for you to light the way as a (add job title here) in (add job location here) with Signify.
To ensure Signify’s digital ecosystem—owned platforms, product data, and content—is discoverable, interpretable, and preferred by AI systems and search engines. This role drives the technical and strategic readiness of our digital assets for AI-based discovery, recommendation, and commerce. It acts as a strategic enabler within DE&P, connecting technology, data, and content to make our content & products visible and trusted across AI-driven channels.
1. Strategy & Capability Enablement- Define and implement the AI discoverability roadmap across owned and controlled channels.
- Translate SEO foundations into AI Optimization (AIO): structured data, knowledge graphs, schema markup, and multimodal readiness.
- Develop internal playbooks, standards, and training to build AI discoverability capability across digital and marketing teams.
- Partner with Marketing Excellence & Business to embed AI discoverability objectives in campaign and content planning.
- Collaborate with Commercial Excellence and Data Management to ensure product metadata, taxonomy, and identifiers are standardized and machine-readable.
- Work with IT to maintain APIs and integrations enabling content & product data feeds to external platforms (Amazon, ChatGPT, Gemini, etc.).
- Coordinate with internal platform owners (CMS, PIM, DAM) and external data brokers (IceCat, Flixmedia, etc.) to align data standards and ensure unified discoverability.
- Champion the link between product content repositories and AI platforms for accurate, compliant recommendations.
- Govern site architecture, Core Web Vitals, schema.org implementation, and crawlability.
- Ensure all owned domains and repositories are optimized for indexing by AI assistants and search engines.
- Build and maintain guidelines for multimodal optimization (text, image, video) to ensure data and content can be parsed by AI models.
- Partner with IT and Legal to ensure all data exposure aligns with Signify’s privacy, security, and ethical AI standards.
- Liaise with AI platform providers (OpenAI, Google, Anthropic, Amazon) to explore data-sharing, plugin, or licensing opportunities.
- Engage with digital ecosystem partners and data brokers to expand controlled channel presence.
- Evaluate and manage vendors or tools supporting AI optimization and discoverability analytics.
- Represent DE&P in cross-functional AI innovation initiatives and strategic platform discussions.
- Define and track KPIs such as AI discoverability index, AI-driven traffic share, and recommendation visibility.
- Build dashboards and reporting mechanisms for leadership visibility.
- Chair the Discoverability Council across businesses and markets to ensure global standards, data quality, and aligned KPIs.
- Provide insights and guidance to ensure owned and controlled channel strategies are measurable and scalable across markets.
More about you
While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:
- 7+ years of experience in Digital Experience, SEO, or Data-Driven Optimization roles.
- Hybrid background: digital marketing + data architecture + AI literacy.
- Deep understanding of SEO, content modeling, structured data, and web performance.
- Familiarity with AI assistants, APIs, and LLM-based search behavior.
- Strong cross-functional leadership: able to align Marketing, Data, IT, and Business teams.
- Experience with CMS, PIM, and syndication tools; understanding of schema.org and GS1 standards.
- Excellent communication and influence skills, with proven ability to drive adoption across global teams.
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 30,000+ people.
We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
List the benefits here
Come join us, and together we can light the way.
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What We Do
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page
