The Digital Director, N. Asia reports to the General Manager, Aesop N. Asia requires strong vision, exceptional organization skills and people-oriented character to connect multiple stakeholders. This role operates as part of Aesop N. Asia Management Team for driving the overall digital performance across all N. Asia market in its digital business in Aesop.com or 3rd party marketplace.
Interfaces
Internal – Local: Brand GM / Retail Ops / Marketing / Supply Chain / Finance / Wholesales / Luxe Division Digital
ZONE: Digital / Marketing / Supply Chain / Wholesales / CDMO / CGO / CMO / Data
Global: DMI Digital/ DMI Customer Care / DMI Marketing
External – Agency / Marketplace
Main Responsibilities
Shape, refine and align the regional digital strategy inclusive of all Digital Channel with align to the Brand DNA
Define the customer journey and experience with regards to online shopping, unboxing and omni-channel experience.
Responsible for e-commerce P&L and financial performance with ensuring the right balance of brand aesthetic, revenue growth and profitability.
Proactively identify and articulate business opportunities by staying ahead of regional trends and market dynamics.
Immense collaboration with key partner include DMI, Corp CDMO, CMO, CGO, Local Lux, ZONE Digital IT to maintain a growth-oriented trading and enhancement plan for aesop.com and 3rd party channel.
Drive the regional / local calendar to maximize the global campaign but also create newness with local moments
Collaborate closely with Creative Team for supporting the local initiatives for driving engagement and conversion activities in aesop.com and marketplace.
Smoothen the process with Marketing, FA, Creative, Buycoor and agency to ensure an efficient merchandising practice is on place
Drive the o+o strategic roadmap in the Zone while ensuring alignment with business and IT with identifying right resources to roll out.
Frame and gatekeep the local digital activities with brand aesthetic alignment, performance tracking and profitability considerations
Work with group to upskill the team’s digital capabilities. Attract and retain the best digital talent for long term business growth
Drive the customer care roadmap for elevating the omni-channel service and integrate it as part of the customer journey for Aesop signature instore experience
Key Experience, Knowledge & Skills Required
10-12 year experience in Ecommerce, Digital Marketing & omni-channel experience with 5 years of management experience
Experienced in multiple operating platforms (including Sales Force Commerce Cloud, Shopify, Tmall, Kakao Gift, LINE Gift.
Excellence in stakeholder management skills under matrix reporting organizations with good influence skills.
Highly organized with the ability to prioritize and manage multiple tasks with a sense of urgency and calm
Experience for working in luxury, beauty or fashion brand with passion in beauty products
Strong sense of brand aesthetics
Strong ownership and result-oriented person
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What We Do
Aesop was established in Melbourne in 1987. Our objective has always been to formulate skin, body and hair care products of the finest quality, as well as fragrance and accessories for the self and home. All Aesop products are vegan. We do not test on animals and only use ingredients with a proven record of safety, efficacy and sustainability. We are on a journey to reduce our footprint on the planet that generously sustains us. So far, our progress has led to Aesop becoming a certified B Corp™. Alongside our commercial activities, we explore and support the arts as an avenue through which to inspire, learn and communicate. We are headquartered across two locations—Melbourne and London—with satellite offices and stores in many parts of the world, including New York, Paris, Tokyo and Hong Kong. Aesop has carefully cultivated a work environment in which our employees are constantly challenged to do their best. Our company is determinedly creative, intelligent and progressive, and nurtures these qualities by employing people who share our passionate interest in design, innovation, and incisive enquiry across all fields. Just as the ingredients in our products are carefully selected for their unique characteristics, so too are the individuals who work with us around the world – we value working with those who can bring a wealth of life experience and inspired ideas to our table.
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