The Role
The Digital Designer & Social Media Specialist will create compelling graphics and content for social media, develop strategies, collaborate with teams, and monitor performance metrics to enhance brand visibility.
Summary Generated by Built In
Job Title: Digital Designer & Media Specialist
Location: Kampala / Kigunga
Employment Type: Full time
Reports To: Brand and Promotions Manager
Job Overview
We are seeking a creative and dynamic Digital Design & Social Media Specialist to join our
team. This role combines expertise in visual design with a strong understanding of
social media trends to create compelling graphics, campaigns, and content that engage
our audience and elevate our brand presence across platforms. The ideal candidate is a
skilled designer with a passion for storytelling through visuals and a knack for crafting
shareable, platform-specific content.
Key Responsibilities:
- Design high-quality graphics, including social media posts, banners, infographics, ads, and promotional materials, aligned with brand guidelines.
- Develop and execute creative social media content strategies to boost engagement, followers, and brand awareness.
- Create visually appealing and on-trend content tailored to platforms such as Instagram, Twitter/X, Facebook, LinkedIn, TikTok, etc.
- Collaborate with marketing and sales teams to brainstorm ideas, campaigns, and visual storytelling concepts.
- Edit and optimize images, videos, and other media for social media use, ensuring consistency and quality.
- Stay updated on design trends, social media algorithms, and emerging platforms to keep content fresh and relevant.
- Monitor social media performance metrics and adjust designs/content based on audience feedback and analytics.
- Manage multiple projects, meeting deadlines while maintaining attention to detail and creative excellence.
Requirements
Qualifications
- Proven experience as a graphic designer, with a portfolio showcasing creative design work and social media content.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar software.
- Experience with video editing tools (e.g., Adobe Premiere, Final Cut Pro, or CapCut) is a plus.
- Strong understanding of social media platforms, their unique audiences, and best practices for content creation.
- Excellent eye for typography, colour theory, and layout design.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong communication skills and a proactive, creative mindset.
[Optional: Bachelor’s degree in graphic design, Marketing, or a related field preferred.]
Preferred Skills
- Knowledge of branding and marketing principles.
- Experience with motion graphics or animation (e.g., After Effects).
- Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer).
- Basic understanding of SEO and content optimization.
Benefits
Benefits
- Competitive salary, healthcare, career growth opportunities
- Opportunity to work in a leading Ugandan business
Skills Required
- Proven experience as a graphic designer
- Proficiency in design tools such as Adobe Creative Suite
- Experience with video editing tools
- Strong understanding of social media platforms
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The Company
What We Do
BrighterMonday Uganda is Uganda's leading career development and recruitment solutions company, connecting qualified job seekers with verified employers, and operating as an HR services platform.
