Senior Marketing Campaign Manager

Checkmarx is the enterprise application security leader and the host of Checkmarx One™

The industry-leading cloud-native AppSec platform that helps enterprises build #DevSecTrust.   

Powered by the intelligence from our industry-leading AppSec security research team, and our AI-driven technology and services, our platform is designed to enable CISOs, AppSec, and development leaders to prioritize their teams’ focus on what impacts their business.  

Our offerings secure every phase of development for every application, from the very first line of code through production, while simultaneously balancing the dynamic needs of security and development teams.  

We are honored to serve more than 1,800 customers, which includes 60 percent of all Fortune 100 organizations. We are committed to moving forward with the unwavering dedication to the safety and security of our customers, and the applications that power our day-to-day lives. 

We are seeking a strategic, data-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across the Americas region. In this role, you will design and run multi-channel campaigns that drive brand awareness, engage target audiences, and generate measurable pipeline impact.

You will collaborate closely with Sales, SDRs, Portfolio Marketing, Operations, and external partners to deliver high-impact programs aligned with business objectives. Success requires a balance of creativity, analytical rigor, and digital marketing expertise: developing compelling campaign strategies and content, engaging technical and business audiences, and tracking performance through to Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), and pipeline contribution.

Key Responsibilities:

• Develop and execute integrated marketing campaigns across organic and paid digital, content syndication, ABM, and field amplification to drive awareness, engagement, and pipeline growth.
• Design and manage account-based marketing (ABM) programs tailored to high-value target accounts and strategic segments, leveraging personalized content, digital tactics, direct mail, and coordinated Sales/SDR outreach.
• Define email nurture programs that guide prospects through the buyer journey, accelerate lead qualification, and support pipeline conversion through behavior-based triggers.
• Collaborate with Portfolio Marketing and Communications to leverage global assets, messaging, and campaigns, adapting them for the Americas market.
• Partner with Regional Marketing Managers, Sales, and SDRs to understand pipeline needs and conversion trends, ensuring marketing campaigns align with target accounts and segments.
• Conducting market research and analyzing consumer insights to identify target audience segments, preferences and behaviors.
• Implement tracking mechanisms and analytics tools to monitor campaign performance across the funnel.
• Analyze data from A/B tests, nurture streams, and digital platforms to optimize conversion rates and ROI.
• Deliver campaign reports and insights to stakeholders, highlighting MQL quality, SAL conversion, pipeline contribution, and regional performance trends.
• Provide recommendations for continuous improvement, leveraging both human insights and AI optimization engines. Use data to provide actionable insights to both internal stakeholders and agency optimization engines.

Experience:

• 3–5 years of experience in B2B campaign management or demand generation, ideally in cybersecurity or complex technical solutions.
• Proven track record of delivering integrated campaigns that drive pipeline and measurable ROI.
• Experience partnering with Sales and SDRs, with a solid understanding of lead qualification and pipeline metrics.

Skills:

• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to understand cybersecurity solutions and translate technical capabilities into compelling messaging focused on pain points, use cases, and solution value for both technical and business audiences.
• Strong grasp of paid media channels and platforms (LinkedIn, Google Ads, display, retargeting, ABA), content syndication, and lead nurturing tactics.
• Experience with marketing automation platforms (e.g., HubSpot), CRM (Salesforce), reporting tools (e.g., Sisense), and ABA platforms.
• Exceptional communication skills, with the ability to provide strategic direction to both AI systems and human stakeholders.
• Proficient in the use of data to inform strategic decisions, guide AI optimization, and drive continuous improvement.

Preferred Skills:

• Experience with AI, data science or machine learning concepts (technical expertise not required).
• Understanding of Americas market nuances across US, Canada, and Latin America.
• Analytical mindset with ability to interpret large-scale testing data.
• Excellent collaboration skills for working with both AI platforms and cross-functional teams.

Education

• Bachelor’s degree 

• Competitive salary
• Medical, dental, vision, 401(K), and additional incentives
• Culture of community and opportunity to work in a growing organization
• Room for career growth and professional development
• Training and educational opportunities

Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law. Checkmarx will only employ those who are legally authorized to work in the United States for this opening.