The Role
Analyze digital customer journeys and site behavior to identify friction, explain marketing performance, and provide actionable insights. Maintain dashboards, support A/B and multivariate testing, collaborate with developers on tagging and tracking, and drive optimization to improve conversion and retention.
Summary Generated by Built In
About Comfrt
Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance.
Role Overview
We are looking for a data-driven storyteller to join our team as a Digital Data Analyst. In this role, you won't just pull reports; you will analyze the customer’s digital journey and directly inform business and marketing decisions. You will leverage Fullstory to identify friction points, explain marketing performance, and provide the insights necessary to optimize our digital experiences, drive conversion and long-term retention goals.Key Responsibilities
Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance.
Role Overview
We are looking for a data-driven storyteller to join our team as a Digital Data Analyst. In this role, you won't just pull reports; you will analyze the customer’s digital journey and directly inform business and marketing decisions. You will leverage Fullstory to identify friction points, explain marketing performance, and provide the insights necessary to optimize our digital experiences, drive conversion and long-term retention goals.Key Responsibilities
- Site Analytics Mastery: Serve as the subject matter expert for Digital Analytics, maintaining dashboards and performing deep-dive analysis on traffic patterns, user flow and campaign impacts
- Journey Mapping: Analyze complex site journeys to understand how users move through the funnel. Identify where users drop off and why, how they navigate the site and how to impact their journeys
- Insight Communication: Translate complex data sets into "so-what" insights for stakeholders in Marketing, Ecommerce, Product, and CX
- Testing & Optimization: Support A/B and multivariate testing programs by providing the ‘why’ behind the results
- Implementation Support: Work closely with developers and tagging teams to maintain accurate tagging and compliant tracking
- Digital Analytics: 2+ years of hands-on experience in a digital analytics role with Adobe Analytics or Google Analytics
- Tagging/Implementation: Familiarity with Google Tag Manager, AppsFlyer and other event tagging tools is a major plus
- Visualization: Ability to build and maintain automated, easy-to-digest dashboards in analytics platforms and BI tools (eg Looker, Power BI, Tableau, or Adobe Workspace)
- SQL Knowledge: Strong ability to query databases to merge site data with backend customer data is desirable
Qualifications
- Experience: 2+ years in a digital analytics or web-focused data role
- Analytical Mindset: You don't just see a number; you want to find out what caused it and how to impact it
- Communication: Exceptional ability to tell an easily digestible story with actionable insights from complex analysis and datasets
Why Join Comfrt?
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Skills Required
- 2+ years hands-on experience in a digital analytics role with Adobe Analytics or Google Analytics
- Ability to build and maintain automated dashboards in analytics platforms and BI tools (eg Looker, Power BI, Tableau, Adobe Workspace)
- Familiarity with Google Tag Manager, AppsFlyer and other event tagging tools
- Strong ability to query databases using SQL to merge site data with backend customer data
- Experience analyzing user flows, traffic patterns, and campaign impacts to produce actionable insights
- Experience supporting A/B and multivariate testing and interpreting results
- Exceptional communication skills to translate complex analyses into clear, actionable recommendations
- Analytical mindset focused on diagnosing causes and recommending optimizations
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The Company
What We Do
Comfrt is a fast-growing direct-to-consumer (DTC) apparel brand focused on blending mental wellness, inclusivity, and elevated comfort into its products, aiming to build a supportive community. They offer stylish, functional clothing designed to inspire relaxation and promote well-being.
