Staples is business to business. You’re what binds us together.
Our world‑class sales and sales support teams work directly with businesses of all sizes to offer products and services that meet customers’ unique needs. We are committed to understanding our customers and use best‑in‑class sales tools, technology, and digital experiences to deliver value. Our teams are constantly evolving, investing in skill development and offering rewarding career opportunities across the organization.
The Digital Customer Lifecycle Manager owns the end‑to‑end lifecycle strategy for Small and Medium‑Sized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and reengagement. This role defines how customers move from enrollment to value realization, with a strong focus on Digital Enrollment (DE) customers and digitally assisted journeys.
What you’ll be doing:
- Own and evolve the SMB customer lifecycle strategy across digital enrollment, integrated B2B, and business‑to‑business account segments.
- Partner cross‑functionally with Digital, Product, Technology, Operations, Marketing, and Sales teams to drive customer success
- Define lifecycle stages, success metrics, and operating cadences
- Analyze acquisition quality, value, and yield to improve growth efficiency
- Influence digital experiences including site content, messaging, assisted journeys, and engagement cadences
- Maximize qualified handoffs to sales and specialized support teams through optimized digital and assisted channels
- Develop intervention strategies for under‑engaged or declining accounts
- Identify customer friction points, measure their impact, and drive root‑cause improvements
What you bring to the table:
- A strategic, customer‑centric mindset with a passion for lifecycle optimization
- Strong analytical capabilities and comfort using data to inform decisions and prioritize investments
- Proven ability to influence and lead through collaboration without direct authority
- Confidence presenting insights and recommendations to senior stakeholders
- A growth‑oriented approach to experimentation, iteration, and continuous improvement
- Proven experience owning end‑to‑end lifecycle strategies from acquisition through growth.
- Strong track record improving conversion, engagement, and early‑stage customer value
- Experience defining lifecycle metrics, success criteria, and performance cadences
- Demonstrated ability to partner cross‑functionally and drive execution
- Bachelor’s degree required or equivalent work experience.
- 8+ years of experience in lifecycle marketing, growth strategy, or digital customer experience.
What’s needed- Basic Qualifications:
- Bachelor’s degree required or equivalent work experience.
- 8+ years of experience in lifecycle marketing, growth strategy, or digital customer experience.
What’s needed- Preferred Qualifications:
- Experience supporting SMB, digital enrollment, or sales‑assisted growth models
- Familiarity with funnel analysis, customer segmentation, and journey optimization
- Experience working closely with analytics and data teams to evaluate performance and impact
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
About UsStaples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.Skills Required
- Bachelor's degree or equivalent work experience
- 8+ years experience in lifecycle marketing, growth strategy, or digital customer experience
- Proven experience owning end-to-end lifecycle strategies from acquisition through growth
- Strong analytical capabilities and comfort using data to inform decisions
- Proven ability to influence and lead through collaboration without direct authority
- Confidence presenting insights and recommendations to senior stakeholders
- Strong track record improving conversion, engagement, and early-stage customer value
- Experience defining lifecycle metrics, success criteria, and performance cadences
- Experience supporting SMB, digital enrollment, or sales-assisted growth models
- Familiarity with funnel analysis, customer segmentation, and journey optimization
- Experience working closely with analytics and data teams to evaluate performance and impact
Staples Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
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Leave & Time Off Breadth — Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
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Inclusive Benefits Coverage — Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.
Staples Insights
What We Do
For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.
