Commercial Development & Growth is a global function within the H&M Brand. Our mission is to define and deliver the global customer experience strategy - strengthening our brand while enabling profitable growth. Together, we develop, expand and optimise all sales channels, creating the conditions for efficient, tech-enabled operations through strong cross-functional collaboration.
We play a key role in bringing the brand plan to life by shaping an elevated, inspirational and relevant shopping experience. By putting our product at the heart of the journey, we ensure a seamless and competitive experience for our customers.
Within this, the Creative Development department delivers a cohesive brand experience across all channels - anchored in our identity and guided by a clear, consistent and creative vision.
Job DescriptionWHAT YOU’LL DO
We’re now looking for a Digital Creative Strategist to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.
You will:
- Frame ambition into clear creative direction
- Develop clear creative briefs that clarify scope, ambition, and priorities
- Translate strategic input into actionable creative direction that guides digital initiative
- Define experience principles and creative guardrails with the overall brand direction
- Shape the creative ambition and expression
- Develop core creative concepts, narrative direction, and emotional ambition for key initiatives
- Translate creative intent into clear design principles guiding visual identity and storytelling
- Make informed creative recommendations balancing brand ambition, user experience, and commercial impact
- Secure quality and coherence in execution
- Apply and uphold creative principles to ensure consistency and distinctiveness across products and platforms
- Provide creative leadership to internal teams and external partners during concept and design development
- Ensure execution aligns with the defined creative direction
WHO YOU ARE
We are looking for people with…
- 8+ years experience in digital creative or design roles
- A degree in Design, Communication, Strategy, or a related field
- High design judgement across digital UI/UX and visual systems
- The ability to balance brand ambition, usability, and commercial impact
- Clear communication skills across Creative, Product, and Commercial teams
And people who are…
- Confident in shaping both strategic framing and creative direction within product-led environments
- Collaborative, with a proactive and solution-focused mindset
- Comfortable leading creative conversations and influencing stakeholders
- Strategic thinkers and conceptually strong
This is a full time permanent position based in Stockholm at our offices. Apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
- In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Skills Required
- 8+ years experience in digital creative or design roles
- A degree in Design, Communication, Strategy, or a related field
- High design judgement across digital UI/UX and visual systems
- Clear communication skills across Creative, Product, and Commercial teams
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
