The Role
The Digital Creative role involves inventing platform-native campaigns, crafting visuals and narratives, collaborating across teams, and optimizing content for various digital channels.
Summary Generated by Built In
UKTV Creative is the in-house creative hub, delivering best-in-class content across paid, owned and earned channels. We're redefining what creative means in a fast-evolving, data-driven, platform-native world. We’re here to entertain, engage, and drive results — collaborating across marketing, media, and insight to create content that earns attention and moves audiences.
Purpose of the role
You don’t just adapt campaigns for digital — you help invent them. This role brings platform-native thinking, digital craft and bold ideas into UKTV’s brand and content campaigns. You’ll collaborate with Senior Creatives, Marketing, Design, Media and Production to develop cross-platform concepts that start with insight, resonate emotionally and feel native in digital spaces — primarily in digital spaces, but also across the full brand ecosystem.
Although the primary focus is on brand and show campaigns, you’re equally confident applying the same thinking to always-on and performance briefs when needed — ensuring our creative lands with audiences and delivers results wherever it runs.
This is a role for someone who wants to challenge the default, energise those around them, and build a new creative culture where craft and conversion go hand in hand.
What we would like you to bring to the role….key experience, knowledge, skills & personal qualities
Experience
- Strong grasp of digital storytelling and how ideas play out across social, AV, partnerships and experiential channels, with experience crafting visuals and narratives that resonate on digital and bridge seamlessly to linear broadcast platforms.
- Ability to translate a brand or show insight into thumb-stopping, culturally relevant and shareable campaign ideas.
- Hands-on skills in editing, motion, copy and platform-tailoring to craft assets that feel purposeful and polished — including Adobe Suite (After Effects, Photoshop, Illustrator), typography, digital design and animation. Strong visual skills and instinct are essential, as this role will need to adapt branding, scamp show iconics and build compelling decks.
- Understanding of both brand-building and performance principles, with a curiosity for emerging tools (including AI and automation) that support smarter working.
- Collaborative, proactive and confident in contributing ideas during brainstorms and creative sessions.
- Passion for entertainment (ideally experience in but not essential), pop culture and emerging formats, bringing fresh references and inspiration.
- Portfolio of digital-first work demonstrating creative ambition and measurable impact across campaigns and performance activity.
- Motion graphics / After Effects proficiency for quick-turn campaign edits.
- Knowledge of accessibility best practices for digital content
Skills & personal qualities
- Understands how emerging tools (including AI) can support smarter ways of working — and is curious to test and apply them with purpose.
- Is proactive, collaborative, and unafraid to challenge convention.
- Is passionate about entertainment, pop culture, and emerging formats.
- Brings energy, optimism and a collaborative mindset to every project — always looking for ways to make the work (and the team) better.
What you will get to work on….key outputs and responsibilities of the role
- Develop bold digital-first ideas and extensions for brand and show campaigns across AV, OOH, social and partnerships.
- Work with Senior Creatives to translate marketing briefs into integrated, insight-driven concepts with a strong platform perspective.
- Create and deliver crafted assets optimised for attention and engagement across Meta, TikTok, YouTube, CTV and beyond.
- Build out campaign “toolkits” for social and digital channels to ensure consistency and impact.
- Collaborate with designers, editors and producers to guide shoots, edits and motion graphics for digital executions.
- Contribute to internal brainstorms and creative planning sessions, championing a digital-first mindset within campaign teams.
- Pivot to performance when needed: support test-and-learn activity, rapid edits, cut-downs and adaptive formats using performance data and insight.
- Stay close to media owners, trends and platform innovations to keep our campaigns fresh and culturally relevant.
Anything else for you to know about the role/team….
You’ll sit within the Scripted/Unscripted Creative team but work closely with the Digital & Performance discipline to ensure learnings and best practice are shared. The culture is open, ambitious and collaborative — we’re reshaping how entertainment marketing shows up across all channels.
Additional skills we’d like to hear about (nice to have)
- Experience creating content toolkits or adaptive formats for large campaigns.
- CRM and website development
- Familiarity with influencer/content-creator collaborations.
- Understanding of paid media metrics and how creative impacts them.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
About
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
Skills Required
- Strong grasp of digital storytelling across platforms
- Ability to craft visuals and narratives
- Hands-on skills in editing and motion graphics
- Proficiency in Adobe Suite (After Effects, Photoshop, Illustrator)
- Understanding of brand-building and performance principles
- Portfolio of digital-first work demonstrating measurable impact
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The Company
What We Do
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD, and U&alibi - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
