Digital Copywriting Specialist

Posted 5 Days Ago
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Phoenix, AZ, USA
In-Office
75K-85K Annually
Senior level
Fintech • HR Tech • Software • Financial Services
eBacon allows you to manage your federal payroll compliance needs in one simple and effective system.
The Role
Write and optimize B2B marketing copy across email, web, social, blogs, ads, and executive materials. Develop and analyze HubSpot email campaigns, conduct keyword/SEO work, create multi-asset campaign packs, maintain style guides, and mentor teammates to improve messaging and conversion metrics.
Summary Generated by Built In
Digital Copywriting Specialist
$75K - $85K | Full time | Hybrid- Phoenix, AZ (Cave Creek/101)
Hey, copywriting connoisseurs! We're on the lookout for a versatile wordsmith whose passion for B2B marketing matches our ‘totally normal’ love for Jeff Goldblum. You demonstrate confidence in your writing skills, delivering polished content with a swift turnaround. Furthermore, you take pleasure in delving into data to inform your creative decisions. Being a proactive, creative, and collaborative self-starter is how you consistently drive revenue growth, lead generation, and increased click-through rates.
Whether you're writing social content, ghostwriting for executives, launching paid campaigns, or strategizing audience reach, you know how to prioritize and execute. You're focused on getting things done, but you also know when to raise your hand and ask for help—because you understand that teamwork elevates the end result!
What You’ll Be Doing:
  • Create engaging and persuasive short and long-form marketing copy for various B2B channels, including email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, collateral, and executive/internal decks.
  • Translate product features and customer proof into compelling narratives, headlines, and CTAs that resonate with target audiences and support business goals.
  • Interview subject matter experts and customers to develop authentic content and quickly become an expert on our product and position in the market to further establish our voice in the industry.
  • Develop, execute, and analyze email marketing campaigns in HubSpot to nurture leads, promote our product, and drive engagement. Monitor performance metrics and conduct A/B tests to optimize campaigns for higher open rates, click-through rates, and conversions.
  • Use your SEO, GEO, and AEO skills to enhance our online visibility and search engine rankings. Conduct keyword research to identify valuable opportunities and optimize content to attract organic traffic.
  • Partner with the Copy Lead to drive campaign messaging from concept to rollout, own campaign streams, and build multi-asset content packs that maintain consistent brand voice.
  • Establish and maintain style guides, templates, and tone governance to ensure brand alignment across all channels.
  • Measure copy impact with analytics and iterate quickly based on data insights.
  • Mentor partners on voice and copy structure, bringing your mastery of rhythm, headlines, and CTAs to elevate the team's work.
     
What We're Looking For:
  • 5+ years of professional copywriting or content marketing experience
  • B2B SaaS or fintech background strongly preferred
  • Strong analytical skills with ability to interpret campaign metrics and translate data into actionable insights
  • Portfolio demonstrating versatility across formats: short-form social, long-form thought leadership, technical product copy, and executive communications
  • Self-starter who knows when to execute independently and when to seek input
  • Detail-oriented copyeditor who delivers polished work with swift turnaround
  • Comfortable working in fast-paced environments with competing priorities

Who Are We?
eBacon is a financial technology software company located in Phoenix, Arizona. We create a lot of innovative financial solutions for the business world, with a focus on certified payroll and fringe benefit management for the construction industry. Our development team is in-house, so we’re always creating cool, new things to get the job done. We have won awards for customer service and for being one of the top companies to work for in Arizona for several years and counting.
We also have excellent benefits, including competitive pay, plenty of PTO, health care, 401K matching, and fun employee outings. The work we do is serious, and we work hard and take great pride in the help we give our clients, but we also don’t take ourselves too seriously. I mean, we do have a bacon strip mascot.

Skills Required

  • 5+ years of professional copywriting or content marketing experience
  • Experience developing, executing, and analyzing email marketing campaigns in HubSpot
  • Proven SEO skills and ability to conduct keyword research and optimize content
  • Strong analytical skills with ability to interpret campaign metrics and translate data into insights
  • Portfolio demonstrating versatility across short-form social, long-form thought leadership, technical product copy, and executive communications
  • Detail-oriented copyeditor who delivers polished work with swift turnaround
  • Self-starter who can execute independently and collaborate when needed
  • B2B SaaS or fintech background
  • Comfortable working in fast-paced environments with competing priorities
Am I A Good Fit?
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The Company
HQ: Phoenix, AZ
99 Employees
Year Founded: 2003

What We Do

eBacon is a software company that focuses on certified payroll and fringe benefit management for the construction industry. Our software solutions combine time tracking, fringe management, payroll and certified reporting to help contractors and subcontractors avoid risk and become more profitable. We design and develop all of our own software and applications. Because we have our own advanced inhouse development team, we’re able to rapidly respond to the needs of the market. This allows us to create amazing products that solve real world problems.

Why Work With Us

Be Curious and Creative We do not accept the status quo, we challenge thinking and ask why. Create Ravenous Fans We do this by delivering exceptional customer service to our clients and towards our internal team members. Don’t Take Ourselves Too Seriously We are not doing brain surgery. We defuse our stress with a lot of laughter!

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