Digital Copywriter

Role Summary

As part of a cross-functional team, the copywriter collaborates with marketing partners and creative colleagues (graphic designers, UX designers, and content strategists) to develop engaging, benefit-focused content for digital and non-digital channels. Key outputs include social posts, email, web, video, and print collateral.

The Copywriter has a fundamental understanding of the financial services industry, T. Rowe Price capabilities, and our intermediary audiences. The copywriter also understands how to engage the advisor audience and successfully position the firm’s products, services, and brand in a crowded marketplace.

Responsibilities

• Works with key stakeholders to ensure alignment on content requirements, objectives, assumptions, and success factors before copy development begins.
• Participates in creative meetings for project kickoffs and brainstorming sessions with designers and business partners.
• Generates ideas and develops clear, concise, compelling copy based on agreed-upon strategy.
• Understands the various audience segments for an assigned campaign; tailors content to reflect the desired tone, sentiment, and intent of the messaging and elicit the desired reaction/response.
• Applies writing and content style guidelines and incorporates T. Rowe Price brand tone, voice, and principles in copy.
• Understands the unique content preferences of digital consumers (functional, engaging, scannable, concise, platform-friendly, searchable).
• Uses approved generative AI tools as part of the creative process, with required governance.
• Presents ideas and works in an iterative manner—responding with copy that addresses stakeholder feedback or research findings.
• Reviews and edits content produced by marketing partners and creative colleagues.
• Manages time and project load to meet deadlines as agreed upon with business partners.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 2+ years of total relevant work experience.

Preferred:

• 2+ years of editorial or copywriting experience in the financial industry, including digital, development of messaging strategies, creative campaigns, and marketing communications.
• Experience with SEO and accessibility principles and application.
• Experience with Figma and highly comfortable using Microsoft Office Suite and Adobe Acrobat.
• Outstanding writing, editing, communication, and presentation skills.

**Writing samples should be submitted when applying**

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. 

Benefits