Digital Copywriter
Are you looking for a place where you can bring your experience in hands-on creative leadership planning, creative development, and production of branding, marketing and communications to increase customer and franchisee engagement?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring your experience and be empowered to innovate.
As a Digital Copywriter on the Creative& Strategy team, a typical day for you will include:
Tone of Voice Development
- Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
- Translate brand positioning into clear Deve, usable writing systems (voice principles, do/don't examples, messaging frameworks).
- Ensure tone is adaptable across channels while remaining consistent and recognizable.
- Continuously evolve voice guidelines based on performance and brand needs
Digital Copywriting & Execution
- Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content
- Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns
- Adapt messaging for different audiences, services, funnel stages
AI-Enabled Copy Systems
- Build and maintain AI-powered copywriting agents to scale content creation
- Translate tone of voice guidelines into effective prompts and structured workflows
- Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity
- Identify opportunities to improve speed and consistency through automation and templating
Performance & Optimization
- Use performance data (engagement, CTR, conversions, etc.) to refine messaging
- Test and iterate on headlines, hooks, and offers to improve effectiveness
Bring your skills and be inspired to achieve success.
Experience:
- 4–7 years of experience in copywriting, content, or digital marketing roles
- Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.)
- Experience developing or working within brand voice/tone of voice systems
- Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.)
- Experience in multi-location or franchise-based businesses
- Experience with A/B testing and performance marketing
- Familiarity with CRM and marketing automation platforms
Skills:
- Ability to translate strategy and insights into effective messaging
- Strong attention to detail and ability to manager multiple projects simultaneously
- proven ability to write clear, concise and persuasive copy across formats
- Comfortable working in a fast-paced high-volume environment
Education:
Bachelor’s degree in a Marketing or equivalent
Schedule / in-office requirements:
Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
Our office locations are at:
500 E John Carpenter Fwy, Irving, Tx
1010 N University Parks Drive, Waco, Tx
Bring your goals and be enabled to reach them.
Competitive Pay: Commensurate with experience
Schedule: Full-time M-F – 8 AM to 5 PM
Benefits: Check out our benefits offerings Neighborly | Benefits Guide
Financial Benefits: Equity and annual bonus opportunities
Perks: Paid time off, Paid holidays, Recess breaks, wellness programs
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
Not the right opportunity for you?
Share this job with a friend and follow us on LinkedIn for future opportunity updates.
Brand:
Neighborly - USA Shared ServicesSkills Required
- 4-7 years of experience in copywriting, content, or digital marketing roles
- Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.)
- Experience developing or working within brand voice/tone of voice systems
- Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude)
- Experience in multi-location or franchise-based businesses
- Experience with A/B testing and performance marketing
- Familiarity with CRM and marketing automation platforms
- Bachelor's degree in Marketing or equivalent
- Proven ability to write clear, concise, and persuasive copy across formats
- Strong attention to detail and ability to manage multiple projects simultaneously
- Comfortable working in a fast-paced high-volume environment
What We Do
Neighborly is a holding company of 21 service brands focused on repairing, maintaining and enhancing consumers’ homes and businesses and is the world’s largest home services franchisor serving 8.9 million+ customers. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories in the United States and in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. Neighborly now has nearly 3,600 franchisees and 10 corporate support centers throughout North America, U.K. and Germany.
