Hiebing is seeking a highly organized, curious and detail-oriented Digital Coordinator who is excited to build a career in email, CRM, loyalty and digital marketing. We’re looking for someone who takes pride in the details, enjoys figuring out how things work and gets satisfaction from solving problems and doing great work for our clients.
The primary focus of this role will be supporting day-to-day email and messaging programs across our client portfolio, including campaign setup, quality assurance, audience management, deployment and reporting. We’re looking for someone who is eager to learn new platforms and technologies, curious about how AI can improve both the work and how we do it, and willing to experiment with new ways to solve problems and create value for our clients.
The ideal candidate is someone early in their digital marketing career who is ready to do the work and grow beyond it. Working alongside experienced digital strategists and technologists, the role is designed to build deeper expertise in CRM, loyalty, audience strategy and lifecycle marketing.
The role starts with hands-on execution, with the opportunity to grow into deeper expertise and a larger role in CRM, loyalty and digital marketing as our capabilities and client needs evolve.
Responsibilities- Work closely with strategists, designers, developers and other Digital team members to deliver accurate, high-quality work for clients.
- Build and configure email and messaging campaigns across a variety of platforms, including campaign setup, personalization and A/B testing.
- Support audience segmentation and management, including lists, targeting, suppression rules and deployment requirements.
- Conduct detailed QA of email creative, links, tracking, targeting and automated journeys, and support campaign deployment.
- Coordinate campaign assets, approvals and timelines, maintaining the documentation, checklists and status updates needed to keep work moving.
- Assist with campaign reporting, performance monitoring and identification of insights and opportunities.
- Make ongoing website and Content Management System (CMS) content updates.
- Support additional digital marketing execution needs as they arise.
- Use AI and other emerging tools thoughtfully to improve efficiency, quality and problem-solving in day-to-day work.
- 1–2 years of experience in email marketing, CRM, digital marketing or a related role. Relevant internships or comparable experience may be considered.
- Experience working with an email marketing or marketing automation platform.
- Strong attention to detail and takes pride in accurate, high-quality work.
- Highly organized and comfortable managing multiple tasks and deadlines.
- Strong written and verbal communication skills.
- Self-motivated, proactive and resourceful, with a desire to learn, experiment and take on new challenges.
- Curiosity about AI and a willingness to incorporate AI tools into day-to-day work to improve efficiency, quality and problem-solving.
- Comfortable working collaboratively in a fast-paced environment.
- HTML/CSS knowledge and experience troubleshooting website or email templates.
- Experience working with CMS platforms.
- Understanding of email marketing best practices and deliverability.
- Exposure to audience segmentation, lifecycle marketing or CRM platforms.
- Experience with Google Analytics, campaign tracking or digital reporting.
- Agency experience or experience supporting multiple brands/accounts.
- You notice the small details—and understand how much they matter.
- You enjoy learning new platforms, tools and technologies.
- You’re energized by solving problems and figuring out how things work.
- You ask questions, seek feedback and are willing to experiment.
- You can keep multiple projects moving without losing sight of the details.
- You’re excited to begin with hands-on execution while building deeper expertise over time.
- You believe the strongest work comes from people working together, sharing ideas and helping one another succeed.
This position is based in Hiebing’s Madison, Wisconsin office.
Collaboration is an important part of how we work at Hiebing. This position follows our hybrid work model, which includes working from the Madison office each Monday, Tuesday and Wednesday, with the option to work remotely Thursday and Friday.
Candidates who do not currently live within commuting distance should be willing to relocate to the Madison area.
Why Hiebing?At Hiebing, you’ll work alongside smart, kind and incredibly talented people who genuinely enjoy making each other’s ideas better. You’ll collaborate across disciplines, support regional and national brands and have the opportunity to do work that matters—for our clients, our communities and each other.
We’re a place where curiosity is celebrated, craftsmanship is respected and thoughtful judgment is just as valuable as bold ideas. We believe in speaking in data, Dreaming in Color and never settling for the expected. You’ll be challenged to grow, encouraged to try new things and supported by teammates who believe the best work is always built together.
We’re insight-driven ideamakers who give a damn—about the work, our clients and one another. Our We Before Me philosophy reminds us that the strongest work is never about one person; it’s about what we build together.
If you’re curious, collaborative and excited to build a career at the intersection of technology, creativity and meaningful brand connections, you’ll feel right at home here.
Benefits and Perks- Hybrid work environment with the option to work remotely Thursday and Friday
- Competitive medical, dental and vision insurance
- 401(k) with company match and profit sharing
- Paid parental leave
- Generous paid time off, including your birthday off
- Professional development funding and ongoing learning opportunities
- Opportunities to give back through meaningful pro bono work and community involvement
- Investment and partnership opportunities
- Dog-friendly office
- A culture built around curiosity, collaboration and our We Before Me philosophy
Applicants must be authorized to work in the United States without current or future employer sponsorship.
Skills Required
- 1-2 years of experience in email marketing, CRM, digital marketing, or a related role; relevant internships or comparable experience may be considered.
- Experience working with an email marketing or marketing automation platform.
- Strong attention to detail and commitment to accurate, high-quality work.
- Ability to stay organized while managing multiple tasks and deadlines.
- Strong written and verbal communication skills.
- Self-motivated, proactive, resourceful, and willing to learn and experiment.
- Curiosity about AI and willingness to use AI tools in day-to-day work.
- Comfort working collaboratively in a fast-paced environment.
- HTML/CSS knowledge and experience troubleshooting website or email templates.
- Experience working with CMS platforms.
- Understanding of email marketing best practices and deliverability.
- Exposure to audience segmentation, lifecycle marketing, or CRM platforms.
- Experience with Google Analytics, campaign tracking, or digital reporting.
- Agency experience or experience supporting multiple brands or accounts.
What We Do
Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable. The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways. Ready to move forward? Let’s join forces. If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at [email protected]. GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others…
