Digital Content & Web Specialist

Reposted Yesterday
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Stockholm, SWE
In-Office
Mid level
Other
The Role
Manage and optimize website content, landing pages and navigation to improve customer journeys and conversion. Use web analytics (GA4) and behavior data to find and fix UX and conversion issues, support campaign launches, track KPIs, and collaborate cross-functionally to implement improvements and governance.
Summary Generated by Built In
Job Description

This is a fixed term, 9-month assignment.

Shape and improve the Electrolux Home web experience

At Electrolux, we have been improving everyday life for more than 100 years. Today, digital experiences play an important role in how we engage consumers, support our partners and drive growth across our channels.

We are now looking for a hands-on Digital Content & Web Specialist to join the Electrolux Home marketing team on a 9-month assignment. In this role, you will help improve the Electrolux Home website by working with content, customer journeys, navigation, web performance and data-driven optimization.

This is a great opportunity for someone who combines strong web management experience with a commercial mindset and enjoys turning insights into concrete improvements that strengthen the customer experience and support business performance.

What you’ll do

As Digital Content & Web Specialist, you will support the day-to-day development and optimisation of the Electrolux Home website, with a focus on content quality, user experience, conversion and operational excellence.

You will:

  • Manage and optimize website content, landing pages and navigation to improve the customer journey.
  • Use web analytics, customer behavior data and performance insights to identify improvement opportunities.
  • Identify and help resolve friction points, UX issues and conversion barriers across the website.
  • Support campaign launches by ensuring that web content, landing pages and customer journeys are ready and effective.
  • Collaborate with marketing, sales, product, tech teams, agencies and external partners to prioritize and implement improvements.
  • Track key website KPIs such as traffic, engagement, conversion and commercial performance.
  • Contribute to improving web processes, governance and ways of working to ensure a high-quality digital experience.

What you bring

You are a hands-on web and content specialist with a strong commercial mindset. You understand how content, UX, navigation and data work together to improve the customer journey and drive digital performance. You are structured, proactive and comfortable working with several stakeholders to get things done.

Qualifications

  • 3–5 years of experience in web management, digital content, e-commerce or website optimization.
  • Strong hands-on experience working with CMS platforms and managing website content.
  • Good understanding of digital customer journeys, UX principles and conversion optimization.
  • Experience using web analytics tools, such as GA4, to identify issues and improvement opportunities.
  • Ability to translate insights into concrete actions that improve engagement, conversion and commercial performance.
  • Experience working cross-functionally with marketing, sales, product, tech teams and/or external partners.
  • Fluent in Swedish is a must.

Nice to have

  • Experience from D2C or e-commerce environments.
  • Knowledge of SEO best practices.
  • Experience with CRO, A/B testing or landing page optimization.
  • Experience supporting digital campaigns or coordinating agencies and external partners.

Why join us?

This is an opportunity to make a visible impact on one of Electrolux Home’s key consumer-facing digital platforms. You will be part of a collaborative and international environment where your expertise and actions will help improve the digital experience for consumers and support commercial growth.

Screening of applications will start in August, after the summer vacation break.

Skills Required

  • 3-5 years of experience in web management, digital content, e-commerce or website optimization
  • Hands-on experience working with CMS platforms and managing website content
  • Understanding of digital customer journeys, UX principles and conversion optimization
  • Experience using web analytics tools such as GA4 to identify issues and opportunities
  • Ability to translate insights into actions that improve engagement, conversion and commercial performance
  • Experience working cross-functionally with marketing, sales, product, tech teams and/or external partners
  • Fluent in Swedish
  • Experience from D2C or e-commerce environments
  • Knowledge of SEO best practices
  • Experience with CRO, A/B testing or landing page optimization
  • Experience supporting digital campaigns or coordinating agencies and external partners

Electrolux Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.

  • Healthcare Strength Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
  • Retirement Support A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
  • Leave & Time Off Breadth Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.

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The Company
HQ: Stockholm
23,469 Employees
Year Founded: 1919

What We Do

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

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