Digital Content Team Manager

As the Digital Content Team Manager at PPG, you oversee the strategy, governance, and reporting of digital content across all global business units and brands. You are responsible for ensuring that content published on PPG.com and related digital properties is high‑performing, strategically aligned, and consistently represented across regions and product portfolios. You lead PPG's enterprise content operations, including content migrations, content performance reporting, and the global adoption and management of the Kontent.ai CMS platform.

Key Responsibilities

• Team Leadership & Cross-Functional Collaboration
  • Lead, mentor, and develop a global team of digital content strategists and specialists focused on delivering high quality, scalable content across PPG.com.
  • Oversee team workflows, prioritization, and capacity planning to ensure timely delivery of content projects, migrations, and continued enhancements.
  • Partner closely with global marketing teams, brand managers, product owners, UX, IT, and business unit stakeholders to support integrated digital initiatives across PPG's digital portfolio.
  • Cultivate a collaborative, high-performance team culture that champions creativity, accountability, and continuous improvement.
• Content Strategy, Governance & Planning
  • Define and maintain a unified content strategy that supports all PPG business units and global brands, ensuring alignment to enterprise digital experience goals.
  • Drive the content planning process, including content migrations, governance frameworks, and content lifecycle management.
  • Establish global content standards and workflows that ensure consistency, accuracy, and adherence to PPG's brand, accessibility, and quality guidelines.
  • Serve as a subject-matter expert on content best practices, guiding stakeholders to make strategic, data-backed content decisions.
• Content Development, Optimization, & Migration
  • Lead and manage enterprise-scale content migrations to PPG.com, including planning, auditing, structuring, and quality assurance for migrated content.
  • Apply SEO, UX writing best practices, and data-driven insights to improve content performance, discoverability, and user engagement.
  • Lead AI Experience Optimization (AEO) efforts to ensure all content is structured, tagged, and authored for maximum discoverability and relevance within LLMs, chat-based search, and emerging AI-driven discovery channels.
  • Ensure all content meets PPG brand compliance, accessibility requirements, and technical standards within the Kontent.ai CMS platform.
• Digital Experience & Platform Ownership
  • Partner with UX, design, and digital product teams to ensure content supports seamless user journeys across PPG's digital ecosystem.
  • Own the global implementation, governance, and continuous improvement of the Kontent.ai CMS, supporting users across all regions and business units.
  • Identify opportunities to streamline content workflows, introduce new capabilities, and optimize PPG's digital content operations.
  • Maintain rigorous quality control for all published content, ensuring accuracy and consistency across PPG.com.
• Global Stakeholder Management
  • Act as the primary point of contact for global business units and brand teams seeking digital content support and strategic guidance.
  • Translate complex business requirements into actionable content plans, ensuring clear alignment with enterprise goals.
  • Provide consultation, training, and enablement to help stakeholders understand content performance, make informed decisions, and execute opportunities on PPG.com.
  • Foster strong relationships with business partners to support adoption of content governance and CMS best practices.
• Measurement, Reporting & Optimization
  • Track, analyze, and report on content performance using digital analytics tools to measure effectiveness and uncover opportunities.
  • Present insights, recommendations, and KPIs to leadership and business stakeholders to inform strategy and prioritization.
  • Ensure content KPIs align with PPG's broader digital transformation, brand, and business objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 5+ yeas of experience in digital content strategy, web content management, SEO, analytics, and enterprise content operations.
• 5+ years of leadership experience with experience managing content teams in a global organization.
• Expertise with enterprise headless CMS platforms (Kontent.ai strongly preferred) and digital performance tools.
• Exceptional writing, editing, communication, and stakeholder management skills.
• Ability to manage multiple complex projects in a fast-paced environment.
• Familiarity with SAFe Agile methodologies and cross-functional collaboration frameworks.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us: 

PPG: WE PROTECT AND BEAUTIFY THE WORLD™ 

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. 

The PPG Way 2030  

We are customer champions 

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow. 

We act with purpose and speed 

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.  

We are excellent operators 

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.   

We compete to win 

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. 

We are PPG proud 

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. 

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to  https://careers.ppg.com/us/en/candidate-resources.  

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.  

If you need an adjustment due to a disability, please email [email protected]. 

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.  
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  Benefits will be discussed with you by your recruiter during the hiring process. 

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.