Digital Content Strategy Manager

• This is a remote-work position; some travel required for occasional in-person team meetings. M-F 8am-5pm

Contributes to the development and leadership of our comprehensive, enterprise-wide digital content strategy, in close collaboration with the Digital Content Strategy leadership team. Maintains an organization-wide editorial calendar to tell the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Elevates the brand by ensuring a consistent voice and disciplined message is delivered in a creative, compelling and customizable way for each communication channel. Guides consumers through our brand journey, creating multiple content touchpoints that achieve maximum visibility and reach for Advocate Health’s services to, in turn, drive engagement, action and revenue. Establishes guidelines for the responsible use of AI while adapting AI-powered content solutions for future growth. This leader will work in close partnership with all teams in the division, including brand, marketing, consumer experience, social media and communications.

Major Responsibilities:

• Contributes to the development and execution of Advocate Health’s data-driven digital content strategy for corporate storytelling, consumer-product marketing and owned health and wellness content.

• Develops and executes enterprise-wide digital service line content strategy across multiple regional websites.

• Oversees website content migrations along with digital platform and technology integration strategies. Aligns existing and new website migration plans to the overall digital road map. Partners with key stakeholders to ensure platform integrations achieve operational efficiencies, scalability to grow with the organization, and provide a seamless and unified consumer experience.

• Leads the successful creation, rollout and adoption of content models, user journey taxonomies and frameworks to enable AI tools and other service delivery channels. 

• Develops and maintains an enterprise-wide editorial calendar to coordinate consumer-first, digital storytelling efforts and ensure consistent approach to maximize brand awareness.

• Establishes mechanism to measure strategy effectiveness and to showcase success stories to key internal and external stakeholders.

• Cultivates and maintains strong relationships with internal cross-functional partners and service line subject matter experts across the enterprise.

Licensure, Registration, and/or Certification Required:

• None Required.

Education Required:

• Bachelor's Degree in Marketing or related field, or

• Bachelor's Degree in Journalism or related field.

Experience Required:

• Typically requires 7 years of experience in developing and implementing content strategy, managing editorial production, and leading team of content creators and editorial calendars.

Knowledge, Skills & Abilities Required:

• Strong written and oral communications

• Exceptional organizational skills

• Storytelling capabilities

• Able to foster collaborative environment

• Problem-solving skills

• Results-oriented

• Experience leading team of content creators

• Experience producing high-quality content in a fast-paced environment

• Experience producing content for a wide range of channels and audiences

• Able to prioritize and produce content for both long- and short-term projects

• Able to navigate complex and time-sensitive matters

• Understanding of corporate marketing and communication functions such as brand, marketing, digital, social, media and public affairs

• Understanding of digital platforms and channels

*Due to complex requirements, remote work is NOT permitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working Internationally.*

Physical Requirements and Working Conditions:

• This position requires travel, therefore, will be exposed to weather and road conditions.

• Operates all equipment necessary to perform the job.

• Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

#LI-Remote

#Remote

Pay Range

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program