Digital Content Strategist

Summary

As the Digital Content Strategist, you will play a critical role in managing and optimizing our digital platforms, with a primary focus on strategizing and executing social media campaigns. The Digital Content Strategist will also be responsible for managing the Faith Church App, website, and YouTube channel. The ideal candidate is passionate about leveraging digital channels to enhance engagement, grow our online presence, and support the mission of Faith Church.

This position requires its primary duty must be the performance of office or non-manual work directly related to the management or general business operations of the employer; and its primary duty includes the exercise of discretion and independent judgment with respect to matters of significance.

About the Faith Church Marketing/Communications Department

The Faith Church MarCom Department is responsible for stewarding the marketing, branding, and message for all internal and external aspects of Faith Church. We focus on how it's said, how it looks, how it’s sent, and the audience. MarCom involves targeted interactions with our audience using one or more media, including digital and print advertising, film and television, and web-based marketing channels.

Essential Functions
 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Personal:

• Maintain the God ordained priorities in your life putting Jesus Christ at the center of everything including your spouse, children, and the ministry
• Passionate about tithing at least 10% of your income to what God is doing through the vision of Faith Church
• Invest in and lead a Faith Church connect group
• Be responsible for developing & multiplying Dream Team 
• Avoid the appearance of evil, let no hint of immorality exist and con­duct life with the upmost of integrity in all situations
• Attend services regularly with your entire family
• Maintain loyalty to the vision and staff of Faith Church and always protect the unity God has given this church
• Believes and operates in the gifts of the Spirit
• Wholeheartedly believes in the empowerment of women in Pastoral leadership
• Fully devoted follower of Christ

• Person of Godly character and integrity
• Loves Faith Church and lives our vision and culture
• In alignment with “What We Believe” and “Leadership Core Values”
• Attend weekly Staff Meeting
• Personal social media posts in regards to Church activity must be aligned exclusively with Faith Church

General:

Digital Strategy and Planning:

• Develop and implement comprehensive digital content strategies that align with Faith Church’s mission and goals.
• Plan, organize, manage, and execute content across all digital platforms, including social media, the Faith Church App, website, and YouTube channel.
• Create a content calendar to ensure timely and consistent delivery of content.

Social Media Management:

• Strategize and execute social media campaigns to increase engagement and grow our online community.
• Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor and respond to comments and messages in a timely manner to foster community engagement.

App and Website Management:

• Manage and update content on the Faith Church App and website to ensure it is current, accurate, and engaging.
• Collaborate with the web development team to improve website functionality and user experience.

YouTube Channel Management:

• Oversee the Faith Church YouTube channel, including video uploads, metadata optimization, and playlist creation.
• Work with the video production team to ensure high-quality video content is produced and published.

Content Creation and Optimization:

• Develop engaging multimedia content, including text, images, videos, and graphics.
• Optimize content for SEO to improve search engine rankings and drive traffic to digital platforms.

Analytics and Reporting:

• Monitor and analyze performance metrics across all digital platforms to assess the effectiveness of content and campaigns.
• Provide regular reports and insights to the Communications Director and other stakeholders.
• Use data to refine strategies and improve future content and campaigns.

Collaboration and Coordination:

• Work closely with the Communications Director, creative team, and other departments to ensure cohesive messaging and branding.
• Coordinate with external partners and vendors as needed for digital projects.
• You’ll work with and maintain multiple relationships: Our designers and editors (to complete projects), Vendors (to order assets for campuses), & other staff on our teams (to communicate church-wide projects and have awareness of other team priorities).

Competencies

1. Must have a heart for the Church and be a mature follower of Christ.
2. In-depth understanding of digital marketing principles, strategies, and best practices.
3. Proficiency in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) and their respective algorithms.
4. Familiarity with popular CMS tools (e.g., WordPress, Squarespace).
5. Understanding of multimedia content creation, including text, images, videos, and graphics.
6. Awareness of current and emerging digital marketing trends and technologies.
7. Strong writing and editing skills with the ability to create engaging and high-quality content.
8. Strong verbal and written communication skills for effective collaboration and community engagement.
9. Ability to develop and implement comprehensive digital content strategies.
10. High level of accuracy and attention to detail in content creation and management.
11. Strong interpersonal skills to work effectively with team members, other departments, and external partners.
12. Ability to prioritize tasks and manage time efficiently to meet deadlines.
13. Innovative thinking to create compelling and visually appealing content that resonates with the audience.
14. Excellent writing, editing, and communication skills.
15. Strong organizational and project management skills with the ability to manage multiple tasks simultaneously.
16. Creative thinker with a proactive and positive attitude.
17. Passion for the mission and values of Faith Church.

Work Environment
This job operates in a professional office environment (routinely uses standard office equipment)

Physical Demands
Office time is mostly a sedentary role (stationary at desk and working on a computer).  During events, must have the ability to lift up to 15 pounds and stay in a prolonged stationary position for long periods of time.

Position Type and Expected Hours of Work

The weekly schedule will include 40-45 hours per week and will be the same every week (alternating the rotation hours of Tuesday and Saturday).  In addition to your regular weekly hours you will be asked to participate in events that will occasionally include evening or weekend hours, as there are continual seasons where it will be necessary to exceed these minimum hours (i.e., Christmas, Easter, Strategic Planning, are just some examples and do not encompass all of the extended hours opportunities). These hours can/will fluctuate.

Sunday: 6:30AM – 2:30PM

Monday: 9:00AM – 5:00PM

Tuesday: 9:00AM – 5:00PM (on rotation week will be 11:00AM – 9:00PM)

Wednesday: 9:00AM – 5:00PM

Thursday: 9:00AM – 5:00PM

Friday: Off

Saturday: Off (on rotation week will be 3:00PM -7:00PM)

Travel

Campus to campus local travel and occasional overnight trips will be expected for this position.

Required Education and Experience

1. Level of experience: Intermediate (practical application)
2. 3+ years of experience in digital content strategy, social media management, or a similar role.
3. Knowledge of HTML/CSS and basic web development principles.
4. Strong understanding of SEO, digital marketing trends, and best practices.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.